Are They Listening? Tips on Email Segmentation Via Webhooks

We typically think of segmentation as a function of marketing. Marketers are the ones worried that one email’s content is relevant to a 25 year old woman in San Francisco while another is more appropriate ...

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Driving Customer Engagement & Action Through Relevant Emails

Email is not just a tactic. It’s a strategic communication channel, one that’s capable of generating an immediate response.

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80% of Emails Reaching The Inbox Are Irrelevant

In this week's issue, we look at a preview statistic from the 2013 DMA Tracking Study, the average company response time to complaint emails, reasons why consumers mark email as spam and ways to work that ...

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The Do's & Don'ts of Email Segmentation - Making Email Lists Work For You

On this week’s edition of the email marketing news digest we’re looking at what the experts have to say on the do’s and don’t of email segmentation.

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The Debate on Confirmation Opt-Ins - Are they always necessary?

We hone in on the debate surrounding confirmation opt-ins this week: When are they necessary and what percentage of marketers are deploying it in practice?

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