Driving Customer Engagement & Action Through Relevant Emails

Email is not just a tactic. It’s a strategic communication channel, one that’s capable of generating an immediate response.

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Are consumers now numb to email personalization?

Does the future still lie in behaviour-triggered automated emails then? We've curated posts on both sides of the debate in this week's issue of the email marketing digest for your consideration.

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The Do's & Don'ts of Email Segmentation - Making Email Lists Work For You

On this week’s edition of the email marketing news digest we’re looking at what the experts have to say on the do’s and don’t of email segmentation.

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The Debate on Confirmation Opt-Ins - Are they always necessary?

We hone in on the debate surrounding confirmation opt-ins this week: When are they necessary and what percentage of marketers are deploying it in practice?

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On Email Personalization, Design Optimization and Customer Engagement

This week’s email marketing series has a Valentine’s Day slant as marketers sift through emails to find out what’s trending in the season where love is in the air. They tell you what they’re in ...

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The Integration of Email, Social and Mobile. And let’s not forget about DMARC.

Biggest tech news this week has to be the phenomenal rise of Netflix’s stock price to more than 40% since Wednesday. Some have called it the triumphed of legacy media over new media.

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Three Reasons Why Email Marketers Turn To In-House Email Solutions

Email marketing is without doubt, one of the most important channels for lead nurturing as evinced by a number of studies and research reports in recent times. It has also been argued that it serves as ...

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Is Cyber Monday the worst day for a sale?

Is Cyber Monday the worst day for a sale? A pertinent question in the season for shopping. And the answer lies with the nature of your business.

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