How to Measure SaaS Product Email Latency

Email latency is a critical component of product email performance. Here's how to measure email latency and ensure your emails are being delivered on time.

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Driving User Engagement, One Click at a Time

If it’s one thing I’ve learned in the past two years by working at SparkPost, it’s that there’s a clear difference between ‘delivered’ and ‘deliverability’ ...

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Email Marketing: Beyond The Click

Email marketing goes beyond clicks, open and bounce rates. This blog takes a deeper dive into which email metrics you should be tracking to get the best ROI.

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Benefits of Real-Time Analytics: Digging into Email Metrics

SparkPost offers a real-time analytics metrics dashboard with 35+ different metrics that we actively track for our customers. You can customize your SparkPost reporting interface to reflect any metrics ...

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On Email Personalization, Design Optimization and Customer Engagement

This week’s email marketing series has a Valentine’s Day slant as marketers sift through emails to find out what’s trending in the season where love is in the air. They tell you what they’re in ...

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What Marketers Can Learn From a Gaming Company's Email Tactics

Don’t you just love the holiday season? There's always something new to celebrate. Now that Christmas is over, we’re all gearing up to ring in the new year in just four days!

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