AB Testing Email: Do's and Don'ts

AB testing email can be one of the most profitable and insightful things a company can do to optimize conversions. But don't make these six mistakes.

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Top 10 Email Marketing Best Practices eReads: Part 2

We're continuing to list your favorite email marketing best practices eReads in 2013 this week! And now, for your Top 5, you've chosen...

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Email Marketing For Small Businesses

How would you go about launching email marketing for small businesses? Often, launching email marketing best practices all at one go may be overwhelming.

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Weekly Email Marketing News Digest: Email's Image Issues

How many of you eagerly check your email every 5 minutes waiting for the promotional emails of brands to reach your inbox. Show of hands. Anyone? How often do you say, "WOW, fantastic email generic brand ...

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The Debate on Confirmation Opt-Ins - Are they always necessary?

We hone in on the debate surrounding confirmation opt-ins this week: When are they necessary and what percentage of marketers are deploying it in practice?

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The Biggest DDoS Attack Ever, Subject Lines, Autoresponders, SEO & Social Sharing

DDoS attacks continue to be the center of media spotlight. We’re showcasing more of the controversy around Spamhaus in this week’s edition, together with a mish-mash of actionable email marketing best ...

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Actionable Email Marketing Best Practices and Open Standards

Devastating news for bloggers and journalists this week – Google is shutting down Google Reader. If you’re like me and your livelihood depends on perusing Google Reader’s news feed, you’re probably ...

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Email Is Rocking On Mobile, DMARC as the Industry Standard and Big Data Strategy

In this week's news, consumer dependence on email is seen through mobile behavior as determined by two separate studies. We also take a look at the missing link in big data strategy and email marketing ...

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The Anatomy of DMARC: DKIM & SPF – An Email Authentication Guide

Just over a year ago a group of the Internet’s biggest companies announced the Domain-based Message Authentication, Reporting and Conformance (DMARC) working group, an industry-based approach to combatting ...

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