Over the years it has become evident that there’s a major disconnect between email senders (email marketers) and ISPs on how engagement is measured. There is not one single engagement metric. In fact, marketers are not privy to the metrics that receivers collect and receivers don’t have access to sender data. Where marketers are interested in opens and clicks, an ISP is more interested in complaints, deletes, and spam designations.
As email marketers it is important for us to understand the positive and negative signals an ISP sees as an engagement. For example, if a recipient moves your email from the spam/junk folder to their Inbox, that’s viewed as a positive signal. But if they delete the message without opening or reading it, that’s considered a negative signal.
ISPs want marketers to understand more than just recognizing positive and negative signals. View the abridged slide show below or download our eBook on 9 Things ISPs Really Want Email Senders to Know.
Building your brand’s online presence should be an ongoing responsibility for every employee, but let’s admit it. When you’re running around and trying to put out fires at work every day, finding something to tweet about can often be a secondary priority, unless you’re a social media manager.
Well, here’s a solution you can consider: Subscribe to our email marketer list on Twitter! We’ve put together a list of the most eminent email marketers out there based on this post by @billmccloskey
1) Simply visit https://twitter.com/MessageSystems/lists/email-marketing and hit Subscribe
Congrats, you now have instant access and a glimpse into the minds of email thought leaders everywhere! Retweet the best tweets on your stream or edit and then tweet your own unique spin on a hot topic of discussion!
2) While you can access the list from the Me tab on your Twitter account, or by visiting https://twitter.com/MessageSystems/lists/email-marketing, it’s probably much easier to create a stream for it with a social media management platform like Hootsuite or Tweetdeck.
And there you have it – a steady stream of inspiration for tweets, blog posts and conversations with other email marketers like yourself. If you’d like to be on our email marketer Twitter list, let us know – we’re constantly growing it. And last but not least, if you’re not already connected to @Message Systems, follow us today!
Why are we the global leader in digital messaging technology? It’s because we understand email better than anyone else. Our clients are a who’s who list of Fortune 500 companies and international brands like Facebook, Twitter, US Airways, PayPal, LinkedIn and Groupon. Find out how we help clients get into their customers’ inbox when you watch The Keys to Deliverability Success webinar.
The goal of any email marketer is to get email delivered to inbox and not get blocked at the ISP gateway or diverted to the spam folder. What makes this so challenging is the very high volume of spam traffic on the Internet, and the spam filters put in place by ISPs. But while priority #1 for email marketers is getting messages to the inbox, ISPs have far different priorities. In fact, of the top 10 priorities for ISPs, taking care of the concerns of email marketers comes in around #11. (more…)