10 Unique Strategies to Build your Email Lists

Email lists are a craft in themselves. From discounts, contests to just simple emails, here are the top tips to building email lists the right way.

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7 Reasons Buying Subscriber Lists Is Risky Business

It’s a dirty secret of the direct marketing world that too many businesses buy and sell customer lists with very little care. As a sender, you probably receive gray-market offers every day to rent or ...

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Lifescript CTO Defines Nine Crucial Principles for Managing Email Lists and Message Transmissions

We had the great pleasure of inviting Jack Hogan, CTO of Lifescript to speak at our recent webinar: Email Woes! 5 Things You're Missing with the Wrong Email Platform.

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Extending Customer Lifetime Value Through Smarter Email Marketing

Ryan Phelan, VP,Global Strategic Services at Acxiom, revealed key findings, and insights on how to execute multi-channel communication programs in order to improve KPIs and customer lifetime value during ...

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