When Goodbye Isn't Forever... Keeping Subscribers With Email Engagement Tactics

Aside from optimizing the unsubscribe process, we have a great line-up of articles this week including a new survey that reveals customer preferences for marketing channels, and best practice tips for ...

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Hygiene Matters. Keep Your Email Lists Clean.

Take a leaf out of the book of healthy living and apply it to your email lists. Just like you need to detox your body every now and then, email lists need to be audited for quality control.

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The Do's & Don'ts of Email Segmentation - Making Email Lists Work For You

On this week’s edition of the email marketing news digest we’re looking at what the experts have to say on the do’s and don’t of email segmentation.

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Actionable Email Marketing Best Practices and Open Standards

Devastating news for bloggers and journalists this week – Google is shutting down Google Reader. If you’re like me and your livelihood depends on perusing Google Reader’s news feed, you’re probably ...

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