The Open Rate Paradox: Why Higher Open Rates Equal Lower Revenue

If you’ve read The Open Rate Paradox as championed by Dela Quist and Alchemy Worx, you’ll be familiar with the rallying cry of sending more relevant email. Most email experts get up in arms about the ...

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80% of Emails Reaching The Inbox Are Irrelevant

In this week's issue, we look at a preview statistic from the 2013 DMA Tracking Study, the average company response time to complaint emails, reasons why consumers mark email as spam and ways to work that ...

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Lessons Learnt From Top Email Marketing Mistakes

Mistakes. That dreaded word. We’ve all made them, and now here are some ideas on how to avoid email marketing mistakes in the first place – especially during the holiday season.

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Weekly Email Marketing News Digest: Email Best Practices

Whether it's dealing with email frequency, apology emails or a new measure of engagement, experts share their tips and insights on some of email best practices.

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Email Frequency - When Is More Better Than Less?

A recent eConsultancy email marketing census showed that 55% of respondents attributed more than 10% of their total sales to the email marketing channel. Given the importance of email in procuring revenue, ...

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