You probably know that FCC regulations require you to offer an unsubscribe link and that you need to provide the option for somebody to be able to unsubscribe from all your email lists (these rules apply to bulk email you send, not to transactional email).
If we look carefully, compliance is an opportunity to be a good communicator. There’s the quick and easy approach, where you ask, “Do you want to unsubscribe from all our email?” But why not go further and create an opportunity for engagement? By presenting a list of all available distribution lists (such as new feature information, special offers, and news), and asking, “Do you want any of these or would you like to unsubscribe from all of them?” we encourage a two-way conversation that actually improves our understanding of the customer. Using several mail streams like this also allows you to retain subscribers who want just some of your mail, but who would otherwise be forced to choose between accepting all of it or unsubscribing from all of it.
Tell recipients what email address you are sending to. A lot of people have multiple addresses that funnel together. Make it easy for them to unsubscribe the precise email address in use, rather than forcing them to figure out why email keeps showing up after repeated attempts to unsubscribe.
Compliance is also about making sure that things are set up properly. Doing it right in part defines you as a trustworthy communicator.
- Make sure that the domain that you’re sending your email from has abuse@ and postmaster@ set up for the domain so that they’re forwarding to you and you can respond to any of those messages.
- Make sure that you’re using SPF and DKIM email authentication. (SparkPost requires that at minimum you use either SPF or DKIM, but implementing both is even better.)
We know you get better engagement when you stick to these guidelines. Of course compliance is about regulations, but it is also about making you a better communicator.
To learn more:
We are excited to announce the availability of Momentum 4, the latest breakthrough in digital messaging technology. With this latest release of our flagship messaging platform, Message Systems further cements its lead as the industry-leader in digital messaging. These new capabilities in Momentum 4.0 will further enhance our customers’ email programs and drive even better customer engagement.
“With the release of Momentum 4, Message Systems is keeping its edge as the top-tier platform for enterprise-class senders,” said Jack Hogan, chief technology officer at Lifescript. “The analytical and data integration capabilities in the new platform will help email senders become more effective than ever before in creating compelling campaigns, reaching the inbox and engaging customers.”
The new features in Momentum 4 now provide real-time access to messaging and engagement data, new message generation and templating capabilities and new cloud-enabled APIs. Here’s what you can expect when you upgrade to Momentum 4.
1. Critical messaging and engagement data
- Email analytics – Momentum’s revamped architecture now allows for real-time capture and reporting of messaging events as they happen – from message transmission to customer conversion.
- New user interface (UI) – With the new user interface, customers will be able to easily discern the success of transmissions and campaigns and quickly identify potential delivery problems or performance issues for resolution.
2. New message generation and templating capabilities
- Message Generation: Lists, content and templates can be brought together to generate messages within the Momentum 4 platform to enable high-volume campaign-driven messages, as well as transactional messages, all in one unified messaging solution.
- Template Management: Powerful, but easy-to-use template management allows data to be incorporated from external business intelligence solutions and other sources, as well as supports both in-line and stored templates.
3. New cloud-enabled APIs
- Enhanced APIs: As the industry’s most extensible email software, Momentum 4 supports many new application programming interfaces, including new Injection APIs, Stored Template APIs and Aggregate Reporting APIs.
- Industry Leading Performance: All new enhancements fully embrace Supercharger, allowing for unparalleled server density and messaging logic complexity.
The release of Momentum 4 further cements Message System’s position as the industry leader of digital messaging by turbocharging performance and helping customers to identify and quickly resolve issues in real-time. If you are interested in learning more about Momentum, we’ve got you covered. Read the full press release for more details or register for an online group training session by Message Systems University – Introduction to Momentum 4 for Senders.
Message Systems solutions power a global network of the largest, most complex messaging operations, such as Internet businesses Facebook, LinkedIn and Twitter, and top email marketing companies like Yesmail and Marketo, which collectively send over 2.5 trillion messages a year — 20% of the world’s legitimate email. Find out why these top senders choose Momentum in the What Sets Momentum Apart white paper.