Send an Email to Santa

We’re making sure your holiday wishes make it to Santa’s inbox this year! Email Santa your holiday wish and SparkPost might make it come true!

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Best Black Friday Email Campaigns 2016

The results are in and here are the best Black Friday email campaigns 2016 that hit our inbox. From B2C to B2B, these campaigns stood out.

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Stale Email is Like Stale Bread: Repurposing Your Email Programs

Tips from our Director of Demand Generation on how to refresh your email programs and nurture campaigns, without completely starting over from scratch.

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Perishable Moments: Here Today, Gone Tomorrow!

In the spirit of the title, and because I'm at the Marketing Sherpa Email Summit in rainy Las Vegas, this will be a short post.

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Are You Getting the Most Out of Your Email Campaigns?

According to a 2014 review by Forrester, a shocking 96% of email campaigns failed in one way or another in creating a satisfying user experience. Studies have shown that email marketing continues to be ...

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