Email Marketing: Beyond The Click

Email marketing goes beyond clicks, open and bounce rates. This blog takes a deeper dive into which email metrics you should be tracking to get the best ROI.

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Benefits of Real-Time Analytics: Digging into Email Metrics

SparkPost offers a real-time analytics metrics dashboard with 35+ different metrics that we actively track for our customers. You can customize your SparkPost reporting interface to reflect any metrics ...

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What Your Email Click Through Rates and Bounce Reports Are Telling You

How do you know if you’re being successful with your outbound email? Generally, senders look at bounce rates, open or render rates, and clickthrough rates as metrics to determine the success of their ...

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Email Analytics 101: Terminology

One of the things that is most exciting and challenging about my position here at Message Systems is that I got in on the ground floor of SparkPost. We started with a fantastic mail server and a bunch ...

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A New Architecture for Today's Complex Message Needs

For Message Systems customers and email industry professionals eager to learn more about Momentum 4 and what it offers, product manager Amie Durr has helpfully put together a detailed white paper. The ...

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New in Momentum 4: Real Time Email Analytics, Message Generation & Cloud-Enabled APIs

We are excited to announce availability of Momentum 4, the latest breakthrough in digital messaging technology. With Momentum 4, you gain access to real-time messaging and engagement data, new message ...

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