Email Frequency - When Is More Better Than Less?
A recent eConsultancy email marketing census showed that 55% of respondents attributed more than 10% of their total sales to the email marketing channel. Given the importance of email in procuring revenue, ...read more
The Do's & Don'ts of Email Segmentation - Making Email Lists Work For You
On this week’s edition of the email marketing news digest we’re looking at what the experts have to say on the do’s and don’t of email segmentation.read more
On Email Personalization, Design Optimization and Customer Engagement
This week’s email marketing series has a Valentine’s Day slant as marketers sift through emails to find out what’s trending in the season where love is in the air. They tell you what they’re in ...read more
Adventures at the Deliverability Summit – Part 3
We’re hoping to get some thoughts posted from all of our Deliverability Summit panel participants, and Dennis Dayman was nice enough to provide the following.read more