GDPR Affects Open Rates

To comply with GDPR, email senders across the globe sent out millions of privacy updates last week. See our favorites and learn how GDPR affects open rates.

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GDPR for SaaS Product Teams: 5 Facts You Need to Know

GDPR has major implications for any SaaS provider with users in the EU or users who are EU citizens. Here are five things every product team should know.

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5 Must-Read Answers to Your International Email Marketing Questions

At out recent webinar, we shared tried-and-true best practices and forward-looking ideas for sending email outside of North America. Here are answers to the five questions email marketers ask about sending ...

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Yes, You Need a Privacy Policy

In this day and age, every company or organization that collects any personal information (pretty much all of them!) needs a privacy policy. Since larger organizations are likely to already have privacy ...

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The Data Privacy & Data Protection Town Hall

The Online Trust Authority celebrated Data Privacy Day 2014 by holding a series of town hall events across the country last week. A highlight of the morning was the session titled Security by Design: What ...

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Three Reasons Why Email Marketers Turn To In-House Email Solutions

Email marketing is without doubt, one of the most important channels for lead nurturing as evinced by a number of studies and research reports in recent times. It has also been argued that it serves as ...

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