Why ESPs Struggle to Deliver Data-Driven Email

Today’s personalized, data-driven email is far more complex than most ESPs were designed to handle. Here’s why API-centric email generation and delivery is a better approach.

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On-Premise or Outsource: What's Best For Your Business?

Whether or not a business decides to go with on-premise infrastructure or use an ESP or SaaS application for managing email streams really depends on the size of the business, the volume and frequency ...

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