Extending Customer Lifetime Value Through Smarter Email Marketing

Ryan Phelan, VP,Global Strategic Services at Acxiom, revealed key findings, and insights on how to execute multi-channel communication programs in order to improve KPIs and customer lifetime value during ...

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Four Reasons Why An Enterprise Email Solution Is Key To Successful Customer Conversion

Email guru David Daniel’s recently published white paper on the differing impact of marketing efforts based on email technology used is exciting to all marketers for a number of reasons. One of these ...

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