Why We're Loyal SurveyMonkey Users

We’ve used SurveyMonkey repeatedly to do market research on trends in email marketing and mobile messaging and it's fascinating to look at some of the numbers we turned up in 2011.

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Say Hi To Us At Customer Engagement Technology World!

Customer Engagement Technology World is focused on leveraging technology solutions that enable richer engagement and enhanced experiences for customers and employees. It’s a place where you can learn ...

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The Four Forces Shaping Digital Messaging

While over a hundred attendees were fortunate enough to attend Interact 2013 in San Diego a couple of weeks ago, many were not able to go. So for those of you who missed that “episode”, we present ...

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The Path To The Consumer Is Getting Increasingly Complex

The increasing emphasis on both cross-channel and multi-channel marketing strategies highlight the increasing complexity of getting into the consumers inbox.

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On Labor Day & Bridges

This past weekend marked the unofficial end of summer here in the US. Yesterday was labor day, and for most people that meant it was a three-day weekend.

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Weekly Email Marketing News Digest: Challenges In Cross-Channel Marketing

What is multi-channel? How about cross-channel? Marketers themselves seem confused.

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3 Steps to an Effective Multi-Channel Strategy

Aside from some good old-fashioned planning, it’s important to keep in mind the following when coming up with a multi-channel strategy that underscores customer support and engagement.

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On Email Personalization, Design Optimization and Customer Engagement

This week’s email marketing series has a Valentine’s Day slant as marketers sift through emails to find out what’s trending in the season where love is in the air. They tell you what they’re in ...

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