In light of the recent security breaches making the headlines, our own CMO Dave Lewis has posed eight points for consideration for CMOs, and what the possibility of a breach could mean for them and their own marketing activities.

Says Lewis: “This isn’t a pretty picture relative to the preservation of trust, but uglier still are the potential consequences—customers being unwilling to share the data that makes digital communication and commerce work because they no longer trust companies to keep it safe. Equally devastating would be a breakdown in the trust relationships we have with each other and an inability to effectively work together as partners in this ecosystem. These are the things that worry me if the breaches continue. They jeopardize our ability to generate revenue and build customer relationships as CMOs, putting our individual and collective success at serious risk.

So what can we do about it?”

Read the whole thing here at the CMO Council’s Marketing Magnified.