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Email Marketing News Digest
It’s the first email marketing digest of 2014, and we have plenty of news about the latest in the email and mobile industry! From mobile email to gmail tabs, CASL and some great email marketing statistics, there’s plenty of food for thought to whet any marketer’s appetite.
With the meteoric rise of mobile, is it even a surprise that mobile email opens are trumping those on the desktop? Mary Meeker’s 2013 State of the Internet report highlights the dominance of both mobile and tablets in everyday life. ReturnPath’s data showed that more than half of worldwide email opens took place on a mobile in Dec 2013. While email open rates on Christmas Day were low, open rates on mobile hit 62% – the highest percentage of opens in the month for mobile.
The debate on email versus social is officially over – and here’s why. Chris Penn, VP of SHIFT Communication blogs about how Twitter and Facebook social display ads are making email the heart of their retargeting campaigns, offering users the ability to upload email lists. With email being the equivalent of a digital home, it wouldn’t come as a surprise if more social media platforms begin to offer this feature.
Salesforce compiled an impressive list of email marketing statistics in 2013. In this new year, we’ve got some updated statistics and email marketing best practices takeaways from Paul Jorgensen – a perfect resource for any email marketer looking to make a business case.
Here’s an update by Dela Quist from Alchemy Worx on another hot topic in 2013 – Gmail Tabs. In this article, Dela Quist examines the issue of Gmail tabs hurting businesses… While daily deals sites like Groupon may be affected, there’s no rush to panic outside of the daily deals market and business model.
Even the world’s largest organisations can run afoul of privacy laws as proven in recent times. Google recently found itself on the wrong side of the law, or more specifically Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA). The Act specifies that targeted advertising must not be based on sensitive personal data such as health information and Google was found in breach in a particular incident. The CASL and concerns over compliance have long been hot button topics in the email industry as well and this recent discretion is sure to stir up some debate on the issue!
Growing concerns about adjusting to a mobile-first world? Find out more about The State of Mobile Adoption in this eBook.
Weekly Email Marketing News Digest
We have a special edition of the weekly email marketing news digest today!
In line with all the promotions that we are running for Interact 2013 – The Industry Digital Messaging Conference, this week’s news is heavily influenced by Interact 2013.
Well, we’re bringing you opinions and voices from email experts who will be speaking at Interact 2013! Here’s a preview of the kind of top quality content that our Interact 2013 speakers will have in store for you.
Dela Quist provides a detailed analysis of why the Obama campaign won Obama presidency – despite low open rates. He looks at list size and mailing frequency, with the conclusion that there is an inverse relationship between send volumes and open rates. However in a scenario where doubling sending volumes reduces open rates by 15%, it is still better to send more, as people cannot engage with emails they do not receive (A core reason why deliverability is so important!).
Dela Quist is founder and CEO of Alchemy Worx. He’ll be speaking on the topic of The Open Rate Paradox at Interact 2013.
Post acquisition by Oracle, Eloqua’s Dennis Dayman offers some thoughts on what companies are doing wrong with their preference centers. Namely, allowing people to edit the list of newsletters they wish to get and unsubscribe, but not to actually change their listed emails. To do that, subscribers often have to unsubscribe, and resubscribe. In his words:
Folks, it is so simple. If you’re going to offer a preference centre to customers then go all the way. Offer opt-in, opt-out, opt-down to everything email, social, and tracking related. You need to give consumers choice.
Dennis Dayman, SVP Cloud Operations, Oracle Eloqua, will be presenting the topic of Consolidating Technologies with a Focus on “Privacy By Design” at Interact 2013.
When it comes to video in email marketing, Chris Penn has three recommendations.
- Placeholder Image: By asking people to load images, placeholder images gives you a more accurate open rate if you use ALT tags correctly.
- Dedicated Landing Page: With a dedicated landing page, you’ll be able to derive data insights from Google Analytics.
- YouTube Video: Hosting the video on YouTube ensures that the video will be compatible with different devices and allow you to gain insights on engagement.
Chris Penn, VP, Marketing Technology for SHIFT Communications will be speaking on Planning & Designing Your Messages To Ensure Optimal Cross-Channel Delivery at Interact 2013.
Recognizing Sam Masiello’s expertise in the email space, we invited him to speak on the issue of DMARC at a webinar recently. You can hear his insights on why adopting DMARC is critical to your reputation and business email ROI here.
Sam Masiello is Head of Application Security in Groupon. Come October, he’ll be talking about DMARC Fundamentals at Interact 2013.
Here’s the reason why Interact 2013 has expanded to include the broader digital messaging industry as a whole. Each day, as consumers, we are inundated by different digital messages from various digital channels. Looking at channels in silos is no longer realistic. Here’s a snap shot of the sheer volume of online activity in 60 seconds.
Learn more about DMARC through our free How DMARC Is Saving Email ebook!SparkPost © 2017 All Rights Reserved