How To A/B Test Your Email

How To A/B Test Your Email

A/B testing is often used to test variations to web pages and applications in an effort to increase user engagement. But A/B testing can also be used to good effect in the world of email, and the same ...

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Mass Email vs. Transactional Email

Mass Email vs. Transactional Email

You’re developing a new web service or mobile app, and you need a way to reach out to new users when they sign up, and then keep notifying and engaging users over time. “I need some kind of mass email ...

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