Is Your Email Marketing Ready for Big Data?

Ready or not, the rise of big data means big changes for email marketers.

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Getting to a Segment of One (Data-Driven Marketing Series, Part 1)

A panel of savvy email marketers from Etsy, Zillow and CareerBuilder discuss how they use big data, transactional and triggered email, and SparkPost to reimagine how data-driven marketing email drives ...

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Perishable Moments: Here Today, Gone Tomorrow!

In the spirit of the title, and because I'm at the Marketing Sherpa Email Summit in rainy Las Vegas, this will be a short post.

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ReturnPath, mBlox and Liveclicker on "The Next Big Thing"

Headlining the last day of the Interact 2013 conference was the Sponsor Panel by ReturnPath, mBlox, and Liveclicker. While one might see few stragglers wandering in to attend morning sessions on the last ...

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Big Data Is All About Manageability

Dan Bolland from Barclays advocates for a step-by-step approach to how a company might do big data.

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Email Is Rocking On Mobile, DMARC as the Industry Standard and Big Data Strategy

In this week's news, consumer dependence on email is seen through mobile behavior as determined by two separate studies. We also take a look at the missing link in big data strategy and email marketing ...

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