Getting to a Segment of One (Data-Driven Marketing Series, Part 1)
A panel of savvy email marketers from Etsy, Zillow and CareerBuilder discuss how they use big data, transactional and triggered email, and SparkPost to reimagine how data-driven marketing email drives ...read more
ReturnPath, mBlox and Liveclicker on "The Next Big Thing"
Headlining the last day of the Interact 2013 conference was the Sponsor Panel by ReturnPath, mBlox, and Liveclicker. While one might see few stragglers wandering in to attend morning sessions on the last ...read more
Email Is Rocking On Mobile, DMARC as the Industry Standard and Big Data Strategy
In this week's news, consumer dependence on email is seen through mobile behavior as determined by two separate studies. We also take a look at the missing link in big data strategy and email marketing ...read more