Commercial Emails vs. Transactional Emails [Infographic]

This infographic highlights the key differences between commercial and transactional emails, gives examples of each, and provides best practices for optimal inbox placement.

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6 Rules for Maximum Outlook Deliverability

Our deliverability experts share 6 best practices and a golden rule for maximizing Microsoft Hotmail/Outlook deliverability and sender reputation.

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In the Email Lab: Welcome Email Best Practices

You really can’t say enough about transactional email! In this first of a three-part series we cover welcome email best practices.

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Opt-in Forms: Strategies and Best Practices for Better Deliverability

You should always get your recipients’ permission to email them anything other than transactional messages (such as receipts). But how you ask for permission can make a big difference in how many people ...

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