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2013 has been an eventful year for the email marketing industry, filled with ups and downs, and many heated discussions. Yea, we know, because we’ve documented all the changes and upheaval, both good and bad through our weekly Message Exchange blog posts. We all have our personal favorites of course, but which topics and posts did you, dear reader, like? Well, we’ve got the list as indicated by none other than you, and we’re going to be counting down with the top 10 best email marketing blog posts !
DKIM email authentication makes the list at number 10! Our Director of Product Policy, Kate Nowrouzi, expounds upon the importance of not only implementing DKIM, but rotating your DKIM keys once every three months. Don’t leave your email security to chance… when was the last time you rotated your DKIM keys?
It’s hard not to come into contact with our email software if you’re a regular user of social media platforms and other online services – after all, our digital messaging software, Momentum powers 20% of the world’s legitimate email! We’re glad you enjoyed our infographic illustrating the different ways in which Momentum powers your online communication in your daily life.
Groupon provides us with a great example of how to stand out in the inbox with a unique email subject line. Talk about a successful email marketing strategy for an effective email marketing campaign… we’re honored to be chosen by Groupon to power their daily deals!
Email deliverability has, and always will be, an issue for email marketers. Here’s a quick guide to how some of the major Internet Service Providers, and email gatekeepers, determine whether your sending reputation is good enough for their customers’ inboxes.
And once again DKIM proves to be popular among our readers, or was it just the awesome Grandma graphics? Whatever the reason, the How to Explain DKIM To Your Grandmother infographic certainly went viral on social media!
And that’s it for the posts that our readers have ranked in positions 10 to 6! Watch this space next week for our top five best email marketing blog posts! In the meantime, how about enjoying a free read about DMARC on us with the Don’t Deprioritize DMARC webinar? Enjoy!SparkPost © 2017 All Rights Reserved