The Open Rate Paradox: Why Higher Open Rates Equal Lower Revenue

If you’ve read The Open Rate Paradox as championed by Dela Quist and Alchemy Worx, you’ll be familiar with the rallying cry of sending more relevant email. Most email experts get up in arms about the ...

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The Year of the Breach

One of the main topics for discussion at last week’s OTA Forum in Washington D.C. was the rash of security breaches targeting ESPs over the past year.

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