How To A/B Test Your Email

A/B testing is often used to test variations to web pages and applications in an effort to increase user engagement. But A/B testing can also be used to good effect in the world of email, and the same ...

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Email Marketing - Factors that influence open rate

It’s the weekend before Christmas, and we hope you’re just as excited as we are! Big news this week with Instagram’s change to their terms of service and resultant uproar in the online sphere. Clearly, ...

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