Aug. 10, 2018 by J. Sorensen
Our new API feature for A/B testing transactional emails uses a statistical algorithm, Bayesian Logic, for picking the winning variant of the message.
Aug. 10, 2016 by T. Sestili
A/B testing email can be one of the most profitable and insightful things a company can do to optimize conversions. But don't make these six mistakes.
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