The Bayesian Logic in SparkPost’s A/B Testing API

Our new API feature for A/B testing transactional emails uses a statistical algorithm, Bayesian Logic, for picking the winning variant of the message.

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A/B Testing Email: Do's and Don'ts

A/B testing email can be one of the most profitable and insightful things a company can do to optimize conversions. But don't make these six mistakes.

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