How The Top 500 Internet Retailers Collect Email Sign-ups (2016)
An analysis of how top internet retailers promote their programs, leverage mobile optimization, and capture personal data to collect email sign-ups.read more
The Email Journey to the Inbox: What Happens After Hitting Send?
There are many moving pieces to the email journey. Here’s a high level overview of what happens once you hit send and the obstacles your mails overcome in order to hit the inbox.read more
Email Deliverability Crash Course: Message Acceptance, Seed Lists & Panel Data
Email deliverability is a fundamental metric. But what does it really mean? Here’s a crash course in message acceptance rates, seed lists, and panel data.read more