How The Top 500 Internet Retailers Collect Email Sign-ups (2016)

An analysis of how top internet retailers promote their programs, leverage mobile optimization, and capture personal data to collect email sign-ups.

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The Email Journey to the Inbox: What Happens After Hitting Send?

There are many moving pieces to the email journey. Here’s a high level overview of what happens once you hit send and the obstacles your mails overcome in order to hit the inbox.

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Announcing the 250ok Partnership

We're partnering with 250ok to improve access to tools and rendering technology, ensuring our customers have maximum visibility into email performance.

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Email Deliverability Crash Course: Message Acceptance, Seed Lists & Panel Data

Email deliverability is a fundamental metric. But what does it really mean? Here’s a crash course in message acceptance rates, seed lists, and panel data.

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