Subaccounts and How We’re Making SparkPost Even More Awesome

Amie Durr
Mar. 18, 2016 by Amie Durr

We’re adding some great features to help developers looking for a Mandrill alternative. Spoiler: subaccounts are here.

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** 3/31/2016 – Update: Subaccounts are now live! Further detail here.

A Feedback Frenzy: How You’re Helping to Make SparkPost Better

Wow. It’s been an amazing month of hard work for the product team here at SparkPost. And I know I’m not the only one keeping my caffeinated drink of choice flowing (through an IV drip, if necessary. Diet Coke girl, here BTW).

We’ve always worked to make SparkPost the most awesome email delivery service, period. And we hear from developers and other customers with product feedback pretty often. But, in the wake of MailChimp’s decision to stop offering their Mandrill product as a stand-alone offering (and endorsing SparkPost as a Mandrill alternative for developers), our Twitter and community Slack channels have been flooded with feedback, feature requests, praise, and yes, even constructive criticism. And we’ve tracked, discussed, and prioritized every single one. In fact, if you’ve given us product feedback, you’re likely to have seen one of our product managers or engineers reach back out for additional insight on the pains, challenges, and use cases you’re trying to solve.

This type and volume of feedback is every product manager’s dream come true, and I want you to know that we’re giving your feedback the care and attention it deserves. That’s just how we work. For over 15 years, our team has lived and breathed the belief that partnering with our customers to drive innovation and excellence in messaging is the right thing to do.

Now, that’s not to say we’re going to implement every feature or make every change that’s asked of us. A big part of my job is to take a hard look at requests to ensure they:

  • Help developers integrate our service easily… and make it possible to really innovate with email;
  • Meet the functional needs of the current and future markets we serve; and
  • Are aligned with our goals and values as a company, as well as the best practices in the email and tech industries.

This perfect storm of feedback could have become really overwhelming, really quickly. Fortunately, we’re big believers in agile development practices. And, as an agile company, leveraging a mix of Scrum and Kanban, we’re pretty darn good at knocking out small wins while also working to implement more complex or comprehensive improvements. We’re also huge fans of iterating on features—allowing our customers to get started using a feature, sooner rather than later. Once a feature or improvement is released, we capture feedback on how it works in the real world, and what could use a little tweaking, and continue to iterate from there.

As a product manager, It’s been gratifying to me to see how well the agile development practices really work, even (or perhaps especially!) at the pace that we’ve been working over this past month.

Here’s the New SparkPost Goodness

So: what have we done in the last couple of weeks? A lot! Without further ado, I’ll summarize some of new SparkPost highlights of the past month:

  • We got the pricing right: Check out what we’re doing with SparkPost’s pricing and how we can offer 100,000 free emails per month!
  • Test Mode: The ability to test your integration before moving it to production, without the fear of sending to real live customers! We’ve also heard requests to support test-only API keys and webhooks—it’s definitely on our radar. Learn more about SparkPost’s new test mode.
  • CSS Inliner: To ensure that your email looks the same across the wide proliferation of inboxes (particularly with the…quirks… of Gmail), it’s a good practice to inline your CSS by removing it from a <style> block and putting it directly into each HTML attribute. That can be extremely painful and honestly, ain’t nobody got time for that. Put some fun back in your day and let us handle this task for you. Learn more about CSS inlining with SparkPost.
  • Mandrill Template Converter: Our template guru Ewan Dennis recently wrote some preliminary tips for manually translating Mandrill templates for SparkPost. Now, he’s working on an automated tool to make it even easier. The tool is still in… let’s call it beta, but if you want early access (and are willing to do some real-world testing), he’d love to have you. Join the SparkPost community Slack and ask for @edennis. He’ll give you the good stuff. **Update: the Mandrill-to-SparkPost template tool is live! Check out Ewan’s latest post about where to get it and how to use the tool to convert and migrate your Mandrill templates.
  • WordPress Plugin: We’re continuing to evolve this plugin by adding support for API over SMTP for people that are blocked for ports 587/2525, template selection, and to allow tracking to be toggled on/off from the plugin. Have more ideas? Please share them! Learn more about SparkPost’s WordPress plugin.
  • C# Client Lib: This one makes our heart swell because it came from a community member! Thank you thank you! Check out the community-developed SparkPost C# library.
  • Run SparkPost in Postman: SparkPost is an API-first service, because we love developers. And because it’s the best way to innovate with email. It’s that simple. What this means in practice is that we build our APIs (you guessed it) first, and then build our UI using those same API calls. Having said that, we also love our UI, and there are plenty of SparkPost users who’d rather not use a cURL command line or dig into the details of HTTP to build their API requests. This is where Postman comes in, turning an API request and response into something much more human-readable. Learn more about running SparkPost in Postman.
  • Slack community: where our teams are available for real time feedback on integration support, best practices, and developer love. Also? We’ve just uploaded all of our favorite emojis. It’s amazing what a little :homerbush: can do for your mood. Join the SparkPost community Slack team.

Oh, and One More Thing: Subaccounts! 

Of all the requests we’ve received over the last several weeks, by far the one raised most frequently is for “Subaccounts.” Fortunately, we were already well underway in terms of R&D for this feature, and we were able to shift some other priorities around in order to focus on bringing this to market ahead of the Mandrill cutover on April 27.

Before getting into any of the details, let me answer the most frequent one: “When?”

** 3/31/2016 – Update: Subaccounts are live! This initial launch will be closely followed with additional feature updates throughout the month of April, with all of the core components in place by the week of April 20. We know that this timing will make it tight for some customers who currently rely on Mandrill’s subaccount features. So, here’s what we’re doing:

  • We’ve already updated the API and SMTP documentation to include the subaccounts components, so you can start preparing immediately. The subaccounts API and SMTP documentation lives in our Developer Hub.
  • A comprehensive knowledge base article will be available within a few days that will outline use cases, implementation specifics, how-to’s,; and a host of future enhancements we’re already focused on.
  • Our awesome team is available on Slack to help answer any integration questions you may have.

What all of this means is that you don’t need to wait for the Mandrill cut-off date to get started with your migration. You can open a SparkPost account now, begin your integration, and familiarize yourself with the features and resources that are already available. By following these steps you can be up and running with subaccounts prior to the April 27 Mandrill cut-off date.

Some more details on subaccounts:

  • Subaccounts will be available on all pricing plans, including free. There will be no additional charge associated with subaccounts.
  • Both the UI and our APIs have support for subaccounts features, though some areas of the UI and API will not be supported fully at launch.
  • The first launch in early April will provide subaccount support for the following features:
    • Metrics API (Not available for subaccount API keys)
    • Message Events API
    • Sending Domains API
    • Tracking Domains API
    • Suppression List API
    • SMTP API
  • Following closely behind the initial launch (but before the Mandrill cut-over) will be subaccount support for:
    • Transmission API
    • Custom Tracking Domains
    • And more!

In addition to subaccounts, we’re actively underway with providing customers the ability to have multiple dedicated IPs per account, as well as the ability to manage those IPs for your subaccounts. More to come on those items in the next couple weeks as well.

Thank You, and Please Keep Your Feedback Coming! 

I want to acknowledge personally how valuable the feedback of our growing developer community has been in helping us to prioritize and accelerate many of these new SparkPost features.

To everyone who has taken the time to reach out to us, please accept my genuine thanks and appreciation. It’s people like you, sharing the good and the bad, that are helping us make SparkPost an even more amazing service for everyone. You rock. I’m reminded every day why I love the developer community.

If you haven’t joined in the conversation yet, please do! I’d love to hear from you on Twitter @AmieDurr. And now, you also can find me in our community slack.

-Amie Durr
VP Product Management

** 3/31/2016 – Update: Subaccounts now live! Further detail can be found here.

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3 Comments

  • Do you still add the unsubscribe link to all your emails by default?

    I need that small thing to move into Sparkpost. I do not want my users to unsubscribe to “reset password” emails.
    And I have some apps that use SMTP so being able to disable on the API does not help.
    Just change it and make it optional, so can be activated with the API or in the settings.
    Thanks!

    Reply
  • How do I add a user to a subaccount only?

    Reply
  • Hi Lorenzo,

    You can hop on over to our community slack channel slack.sparkpost.com for help on your question or email support@sparkpost.com. See you online!

    Reply

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