Inbox Tracker Now Available on the Salesforce AppExchange
The SparkPost team is thrilled to launch Inbox Tracker on the Salesforce AppExchange to help senders like you have deliverability analytics offered seamlessly within the SFMC UI you use every day! We know how busy email senders like you are, so we aimed to make deliverability monitoring and decisions as easy as possible with this integration and partnership. Offering powerful deliverability analytics to Salesforce Marketing Cloud users, this new integration enables marketers to monitor and take action to optimize email marketing programs in real time to get more emails to the inbox. Users are empowered to take action by leveraging real-time insights and deliverability data right inside Salesforce Journey Builder.
The SparkPost and Salesforce partnership brings easy access to a wide variety of email data and insights within Salesforce’s easy-to-use interface. A fully integrated version of Inbox Tracker is available to Salesforce Marketing Cloud users via the SparkPost listing in the Salesforce AppExchange.
Comprehensive Email Deliverability Analytics Integrated Right into Salesforce Marketing Cloud
Nearly 20% of permission-based emails never reach consumers’ inboxes because they’re filtered as spam or junk – which translates into huge missed revenue and engagement opportunities. And with Apple’s recent announcement on reducing visibility of email opens, senders will be losing a critical metric to help with list hygiene. Inbox Tracker can help overcome this issue by tracking the inboxing of all email sends.
SparkPost’s Inbox Tracker solution, first developed in 2017, continues to provide the most advanced technology and responsive customer support for email deliverability success, including metrics like:
- Inbox Placement that is not dependent on pixel/open tracking
- Deliverability by ISP, Domain, and Campaign
- Authentication Performance
- Complaint, Blocklist, and Spam Trap Monitoring
- And more!
SparkPost’s holistic approach to email marketing execution and performance has enabled enterprise organizations – including powerhouses like Zillow and Twitter – to use Inbox Tracker to achieve email campaign deliverability substantially above industry averages.
Swatch, another powerful enterprise customer, said, “Inbox Tracker’s proactive recommendations on inbox delivery and valuable insights contributed to helping us reach double-digit traffic and bottom-line revenue growth within a short timeframe.”
Access Deep Deliverability Insights Right Where You Create Emails
Inbox Tracker email performance data will be featured directly within Journey Builder, Salesforce’s multi-touchpoint customer journey orchestration product. The integrated marketing cloud application allows SFMC users to harness the full power of Inbox Tracker within their dashboard with the ability to monitor, evaluate, and optimize deliverability throughout a campaign in real time – allowing digital marketers to build email deliverability analytics into every part of the customer journey.
The Inbox Tracker-Journey Builder integration will further protect brands by including an all-inclusive authentication reporting platform to ensure optimal configuration and protection against phishing attacks. Salesforce Journey Builder users will have access to:
- A single platform that supports sending and deliverability analytics, in turn reducing the challenge of multiple systems and separate tools to monitor delivery and deliverability issues
- The Journey Builder integration with custom activities that help manage campaign execution using user-defined deliverability rules
- Configurable domain thresholds that give the flexibility to prioritize and access the data that matters most
- Easily accessible and detailed email deliverability metrics from the Salesforce Marketing Cloud dashboard to monitor campaigns, inbox placement, and reputation
Creating effective and efficient connections with audiences using email requires integrated approaches that can not only do the job, but highlight where and how to improve quickly. Inbox Tracker makes it easier to continuously monitor inbox placement and take action – a requirement in today’s ever-changing environment. Joining forces with Salesforce to deliver an automated solution that both benefits recipients and helps businesses increase the effectiveness of their email is another important step in SparkPost’s innovation.
– Hal Muchnick