Last week, San Diego played host to marketing optimization teams attending HP Software’s annual user conference, HP Engage 2015. It was a valuable chance for business, IT, and marketing leaders to discover how to leverage technologies like big data to manage customer communications, digital experiences, contact center, and mobile and social engagement.
HP Engage was a great show, and we at SparkPost were proud to be a sponsor—and even prouder to be able to unveil our partnership and integration with the HP Exstream customer communication management (CCM) platform.
HP Exstream is the market-leading solution for creating engaging customer communications materials that span touchpoints from print to web to electronic delivery. And that’s where SparkPost comes in. Our email delivery service will be the backbone for HP Exstream customers who offer electronic delivery of critical materials like billing statements, insurance coverage documentation, and so on: basically, anything that simply has to arrive on time and with a verifiable “paper trail.”
It makes sense. Customer communication is at a tipping point, with even the most conservative businesses shifting away from printed communications to the digital channels their customers use. But without the assured delivery and engagement visibility that are core to SparkPost’s advantages, this sort of e-delivery simply wouldn’t be feasible. This great partnership means HP Exstream customers now can rely on SparkPost’s unmatched delivery to the inbox as well as its real-time analytics and uncompromising security.
SparkPost customers already know all about the deliverability advantage that HP Exstream users now will realize, including the Adaptive Email Network, which leverages automated delivery tools and relationships with ISPs to deliver unsurpassed transactional email success. Moreover, our integration with HP Exstream can be configured to automatically send document payloads through backup channels like SMS texts or even old-fashioned snail mail when an initial delivery method fails. That’s serious deliverability. And pretty cool, too.