When you’re a wildly successful business – especially an online business – wildly enormous messaging loads come with the territory. To handle the kind of digital messaging traffic that fast-growing businesses need to cope with (we’re talking millions per day and beyond) you need industrial-strength messaging infrastructure that can scale on demand. The problem is, most small businesses start off with the least expensive messaging infrastructure they can find, which usually means open source MTA technology.
Avoid the Open Source Trap
To meet increasing volumes with open source, you need to incrementally add hardware and staff, which gets expensive fast. Worse still, open source provides poor visibility into your messaging operations. There’s no way to capture data for triggered messaging, and no easy way to parse email disposition data to manage your sender reputation with ISPs. This lack of capabilities prevents you from using business rules and logic to create the kinds of email operations that drive engagement in today’s communications environment.
Messaging Infrastructure that Scales On Demand
Adopting an on-premises messaging solution like Momentum from Message Systems is not only a far more cost-effective approach, but also it gives you the power, scalability and flexibility to grow your business into a fully realized global brand. It’s no coincidence that top cloud, social media and e-business leaders like Facebook, Match.com, LinkedIn, PayPal, Groupon and so many other online innovators are Message Systems customers. Companies that adopt Message Systems right from the point of launch, or very early in their development, gain enormous advantages through superior scalability, deliverability and overall engagement rates. Here are some of them:
Meet Growing Volume Requirements
Carrier-grade performance means you can easily handle higher volumes of email, mobile and social messages – millions per hour on each server – as your business grows and demand increases.
Increase Your Agility
Scriptable policy engine and API toolkit make it easy to create fresh new message-based offerings, like triggered notifications, that drive traffic and increase engagement.
Make Scalability a Business Advantage
With the ability to scale and handle fast-growing message volumes, messaging becomes a business advantage you can use to outpace competitors and create barriers to entry for potential adversaries.
If you’re interested in learning more about why the ability to scale on demand is so important to your business, have a look at our free eBook, The High Cost of Free Messaging Software. Learn how open source MTAs can be hurting, rather than helping, your business.