Keep your finger on the pulse of your email program 24/7 with our new feature: Real-Time Alerts!
We all know how important email delivery is. Whether it’s a password reset or a flash deal, we want our customers to get our emails on time and in the inbox. But sometimes things go wrong. As the old adage goes, “you don’t know what you don’t know.” Without knowing that something is off, you can’t fix it. That unknown danger hanging over your head causes unnecessary stress and worry.
Problems come in many different forms – drops in engagement rate, increase in bounces, and even going over your sending limits.
That’s why we’re excited to announce Real-Time Alerts. Alerts make it easy to receive notifications about changes to the important metrics that measure the performance of your sending. Powerful filters and multi-channel support, give you the flexibility to configure alerts about your important sending resources and ensure those alerts go to the right people.
Monitor key metrics
With Real-Time Alerts for hard bounces, soft bounces, and block bounces, you can configure alerts for when any of these metrics spike to dangerous levels. With advanced filters, you can configure your alerts to watch the resources that are keys to your sending and avoid unnecessary noise. For bounces, you can watch a combination of subaccounts, sending IPs, sending domains, and mailbox providers, meaning you can watch many combinations with just one alert.
Major Health Score changes or drops indicate that something is wrong with your sending and you’ll likely see a drop in your email’s performance over the next few days. With alerts on your Health Score, you watch for predicted issues the moment they’re available. In fact, you can even set up a single alert for all subaccounts, so you can monitor all senders on your platform.
Monthly Sending Limit
As your business grows, so will your sending volume. It’s important to know when your volume is passing your limits so you aren’t surprised by overages and your emails don’t get delayed. With an alert on your monthly sending limits, you’ll know when it’s time to upgrade your plan before it becomes an issue.
Send alerts to the right place
You can receive alert notifications through email and Slack, so you can direct your notifications to the place that makes the most sense for your team. And with webhook support as well, it’s easy to connect alerts to any tool you use to monitor.
Today, Real-Time Alerts are available for all Premier senders. For step-by-step instructions on setting up alerts, visit the User Guide. We’re excited to see how you use alerts. If you have other metrics you’d like to see supported, let us know!
—Avi, Technical Product Manager
❤️ Special thanks to Aubrey Altmann, Tim Ecklund, Alice Haber, Jim Braman, Tom Thibodeau, Kevin Chu, Jon Ambas, Brian Kemper, Greg Walls, Julian Moyse, Sai Pisupati, Jose Zamora and to all the Product, Engineering, Marketing, Sales, and Customer Success teams