Product Spotlight: Adaptive Delivery®

John Pinson
Sep. 1, 2011 by John Pinson

Adaptive Delivery, our next-generation email delivery management solution, launched in May. An industry first, Adaptive Delivery does what no other technology solution has before — it automatically monitors and tunes delivery parameters in real time, as they occur, to proactively address and solve real email deliverability challenges. With its automated, real-time capabilities, Adaptive Delivery optimizes email delivery rates, safeguards and repairs sender reputations, and dramatically improves overall deliverability management effectiveness.

Performance Lift Where You Need It Most

Most enterprises and ESPs send a mix of email. Based on the type of mail sent and practices employed, each mail stream has a different reputation and delivery risk profile. For the majority of enterprises and ESPs, mail volumes are highest in the middle of this reputation/risk continuum — precisely where Adaptive Delivery demonstrates its most impressive results. That’s why Adaptive Delivery is such a valuable addition to your deliverability arsenal: it enables you to segregate your mail streams and optimize for every eventuality, regardless of reputation/risk profile.

Real-Time Message Decision-Making, Alerts and Reporting

Capture, interpret and act on data to proactively manage delivery in real time. Auto-generated alerts ping the user when issues arise that require immediate attention; all system actions are summarized for subsequent review.

Real-Time Traffic Shaping

Adjust for domain-specific rules or limits, changing requirements and deferral responses as they happen, with automated traffic shaping that sends every message with an individual set of rules tuned specifically for its unique sending environment.

Live Rule Updates

Stay up to date with the latest ISP rules, policies, bounce and error codes. System rules are continually refreshed, automatically downloaded and installed through the Message System Live Update Service.

Read more about Adaptive Delivery on our website, or download the product brief.

In this whitepaper, email expert Len Shneyder introduces Message Systems Adaptive Delivery – The first solution of its kind specifically designed to automate the monitoring of bounces and complaints, and adjust connection rates and throughput accordingly. 

Adaptive Delivery Whitepaper

Related Content

4 Great Use Cases for Interactive Emails

We’ve gathered four great use cases that highlight how an interactive email can bring more web-like functionality into an email message.

read more

How the Travel Industry Delivers a First Class Customer Experience

Learn how travel and tourism professionals can deliver an even richer customer experience with reliable email communications.

read more

5 Tips For Writing Email Notification Subject Lines That Stand Out

Check out our five tips on how to write effective subject lines that will help drive user activity and engagement with your app.

read more

Get started and start sending

Try SparkPost and see how easy it is to deliver your app’s email on time and to the inbox.

Try Free

Send this to a friend