Companies today need to be prepared for growth. Whether your company is a young startup or has an established presence in the market, you must be prepared to accommodate growth as it happens – without service interruptions or performance degradations. This is especially true of email, which companies rely on to keep customers engaged.
Netki is a startup founded in 2014 that seeks to help foster mass-market adoption of digital currency and remove barriers to entry for consumers. Netki’s secure and easy-to-use solutions give consumers greater control over their personal and financial identities. Netki’s executive team has been involved in other successful startups and understands the importance of getting critical infrastructure choices right the first time. That meant choosing a provider that would enable Netki to steadily scale its email operations as its user base quickly expands.
Having experienced growing pains with its incumbent email delivery provider, Iterable also sought a solution that could scale. The company’s all-in-one platform for transactional, promotional and lifecycle messaging makes it easy for marketers to create automated, targeted emails. It cannot tolerate inconsistent reliability and performance where emails are delayed or undelivered. Email is a key part of Iterable’s offer, so the company needed a new email service provider that it could count on to support future growth, but also assist with a smooth transition from the incumbent’s service.
SparkPost by Message Systems gives both companies the scalability they need to accommodate periods of high growth. The cloud-based email solution gives companies of all sizes access to the same power and functionality delivered in Message Systems’ premier email platform, Momentum.