A BIG HELLO TO ALL OF YOU! My name is Preeya Prasad, and as some of you might have heard, I am the new social media manager here at SparkPost! I am very excited to start this role! I have some great ideas that I cannot wait to share!
A Little About Myself
I am based out of San Francisco; I am originally from Fiji and moved to the Bay Area when I was a toddler and have lived here since. The Bay Area has been a very special place for me; growing up here has been an absolute privilege. For those who have not visited the Bay Area, it is an amazing place to visit. We have everything from great food, music, art, sports teams (GO WARRIORS!) and lastly and most importantly, some great weather!
Why Social Media?
My passion for social media stems from my background in Psychology. I have a degree in experimental psychology from Saint Mary’s College of California. While I was there, I spent time researching human behavior, learning about people of different backgrounds and how we connect with one another. So a career in social media seemed only natural!
My Journey To Becoming a Social Media Manager
Right around the time I graduated from college was when Facebook was just starting out (back in the day when it was just for college students). Soon after, Twitter came along and Instagram followed. I was completely fascinated with how I could connect with friends and family from around the world. Geography was no longer a boundary – we were all one post or tweet away. I loved how social media allowed us to share our opinions, thoughts, and views about everything from politics to entertainment. It connected us during major events from eclipses to elections to the premiere of Game of Thrones. For a moment in time, we were all connected; no matter what part of the world we were in. Social media helped break all communication boundaries and created a powerful human connection from each corner of the world.
What Have I Been Up To In Social Media
Over the last couple of years, my focus has been creating social media strategies and campaigns for employer branding initiatives. I leveraged Facebook, Twitter, LinkedIn, and Instagram to communicate the company’s mission, vision, and the value of the platform we were building in a positive and authentic way. It helped to attract thought leaders and potential candidates to engage with us and to connect with a broader range of audiences outside of our normal demographics. My role essentially was that of a storyteller. Each day I got to tell a story not only about the company itself, but also of the people who worked there and the difference we were making in the world with our products.
Now When I am Not On Social Media…
When I am not posting, Tweeting or Instagramming, I am either at yoga, hanging out with friends, going to the movies or out exploring. When I am not out exploring or hanging out with friends, I am giving back to my community which is something I am very passionate about.
I am a volunteer with Taproot which allows me to work with non-profits all over the Bay Area. I help them with any marketing needs they may have. I also volunteer with Glide Memorial here in San Francisco for a number of things: from serving lunch and holiday meals to helping with toy and clothing drives. Another non-profit that I have partnered with in the past is Project Open Hand. They do amazing work here in San Francisco ensuring that everyone gets three hot meals a day. Volunteering is something very important to me. It is not only my way of giving back, but also helps make where I live a better place. If you are ever interested in working with any of these of non-profits or have questions in general about volunteering, please feel free to reach out to me.
I look forward to connecting! I would love to hear from all of you as well – feel free to email me or connect via Twitter.
— Preeya Prasad