Partnerships, Integrations, and APIs, Oh My!

Mary Thengvall
Oct. 14, 2016 by Mary Thengvall

Email Integration and Partnerships

We’ve talked a lot lately about the cool apps and integrations you can build using SparkPost. In return, some of you have showed us the cool things that you’ve built as well. And we think they’re awesome, by the way!

You're Awesome

However, we haven’t talked about our own integrations lately — the ones we hope make your job easier. Among these are Heroku, Microsoft Power BI, 250ok, and as of last week, Azure.

We’re constantly listening to you to find out what other problems we can solve for you, and our partnership program is a big part of that. So I sat down with our Senior Vice President of Business Development Joal Barbehenn last week to understand more about this essential part of SparkPost. Without further ado, grab your coffee, settle in, and let me explain.

Let me sum up.

What Do Your Partnerships and Integrations Have to Do With Me?

Firstly, Joal and I talked about our kick-ass engineering team. They love nothing more than solving your email problems and finding ways to make your life easier when it comes to programmatically sending emails through your application. That’s what they do best! Because of this, we choose to focus most of our time on our platform. We’re constantly making improvements and rolling out new features that you, the community, have asked for. This is our strong suit here at SparkPost: our email infrastructure. From deliverability to webhooks to inbound domains and our straightforward RESTful API, we’ve got that part down.

We also talked about the fact that we aren’t a front-end solution. This is where our partnerships and integrations come in — other folks who specialize in front-end logistics can provide our community with really great front-end technology to pair with our solid sending. This lets us focus on our core business, while still serving the multilayered needs of today’s sophisticated emailer (aka you) by offering full-featured campaign management and more through our partners.

A perfect example of this is 250ok. Our partnership with 250ok means that our Enterprise customers not only benefit from our email expertise, but gain insights into their email performance and brand reputation. They also have access to many other tools that maximize the value of their email programs.

As Joal says, “Through partnerships, we provide tools and integrations that help our customers achieve better results with email. We’re always looking for ways to make our technology more useful and easier to use.”

The Best is Yet to Come

We currently have several great integrations. Nonetheless, we’re always looking for the next one that will enable our service to be even more consumable, easy to use, and full-featured. Be sure to check out sparkpost.com/partners to see which integrations you could benefit from.

We want YOU wonderwoman

Have you created an integration? Leave us a note in the #lookwhatibuilt channel in the SparkPost Community Slack. We’d love to hear about it!

– Mary Thengvall

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