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Mar. 30, 2012 By John Pinson

Agora Publishing’s VP of Communications, Getty Sarno: Beating the Opening Bell Every Day

Here’s Getty Sarno, Agora’s VP of Digital Communication, explaining the challenges his company faced before they transitioned to a platform powered by Momentum.

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Mar. 26, 2012 By Dave Lewis

Email Permissions and Positive Engagement

To me, the more important principal is positive engagement: if you’re communicating an offer or information that’s relevant to that customer, then permission is implicit

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Mar. 22, 2012 By David Weiss

1 out of 4 Commercial Emails Just Not Getting Through

Think email deliverability is an obscure concern? Think again: Globally, email deliverability rates, the rate at which emails actually arrive at their intended inboxes, is woefully low.

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Feb. 28, 2012 By John Pinson

Case Study: Infusionsoft

It used to be that marketing automation and customer relationship management (CRM) solutions were available only to big companies with seven-figure IT budgets, but Infusionsoft is changing that.

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Feb. 24, 2012 By David Weiss

Email Security Tips for Dangerous Times

Over the last five years, U.S. banks and corporations lost about $15 billion to cybercrime. BtoB magazine offers tips on safe and secure messaging, your first and best defense against today's cyberattacks.

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Feb. 14, 2012 By Barbara Burlington

Toward More Secure Messaging: 8 Points for CMOs

These are the things that worry me if the breaches continue. They jeopardize our ability to generate revenue and build customer relationships as CMOs, putting our individual and collective success at serious risk.

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Feb. 8, 2012 By John Pinson

Notes from OMS – Named Account Marketing

I’m in San Diego this week with Barbara Burlington, our Director of Marketing Communications, for the Online Marketing Summit. Yesterday was the first full day of the conference, and I was impressed with the number of high quality sessions going on.

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Jan. 20, 2012 By John Pinson

Preference Management in the Smartphone Age

These issues of preference management have morphed and expanded over time as social media, smartphones and proliferating message channel choices have created so many more opportunities for businesses to reach out and communicate with customers.

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Jan. 1, 2012 By John Pinson

Email Marketing Best Practices: Making Ecelerity / Momentum Work For You

We're pleased to present Oleksiy Kovyrin as our first guest columnist for Tech Tips. This article originally appeared in Oleksiy's blog and he shared it in the Message Systems LinkedIn group, which is how we first learned about it.

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