Community News: Playing to Win in China's Competitive Social Media Marketplace

For most of us, when we hear the phrase social network we think of Facebook. In the U.S., of course, Facebook completely dominates the discussion and the marketplace when it comes to social media. Outside ...

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Agora Publishing's VP of Communications, Getty Sarno: Beating the Opening Bell Every Day

Here’s Getty Sarno, Agora’s VP of Digital Communication, explaining the challenges his company faced before they transitioned to a platform powered by Momentum.

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Email Permissions and Positive Engagement

To me, the more important principal is positive engagement: if you’re communicating an offer or information that’s relevant to that customer, then permission is implicit

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1 out of 4 Commercial Emails Just Not Getting Through

Think email deliverability is an obscure concern? Think again: Globally, email deliverability rates, the rate at which emails actually arrive at their intended inboxes, is woefully low.

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Case Study: Infusionsoft

It used to be that marketing automation and customer relationship management (CRM) solutions were available only to big companies with seven-figure IT budgets, but Infusionsoft is changing that.

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Email Security Tips for Dangerous Times

Over the last five years, U.S. banks and corporations lost about $15 billion to cybercrime. BtoB magazine offers tips on safe and secure messaging, your first and best defense against today's cyberattacks. ...

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Toward More Secure Messaging: 8 Points for CMOs

These are the things that worry me if the breaches continue. They jeopardize our ability to generate revenue and build customer relationships as CMOs, putting our individual and collective success at ...

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Notes from OMS - Named Account Marketing

I’m in San Diego this week with Barbara Burlington, our Director of Marketing Communications, for the Online Marketing Summit. Yesterday was the first full day of the conference, and I was impressed ...

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Preference Management in the Smartphone Age

These issues of preference management have morphed and expanded over time as social media, smartphones and proliferating message channel choices have created so many more opportunities for businesses to ...

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