Case Study: Infusionsoft
Dec. 28, 2012 By Angela Cheong

What Marketers Can Learn From a Gaming Company’s Email Tactics

Don’t you just love the holiday season? There's always something new to celebrate. Now that Christmas is over, we’re all gearing up to ring in the new year in just four days!

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Dec. 21, 2012 By Angela Cheong

Email Marketing – Factors that influence open rate

It’s the weekend before Christmas, and we hope you’re just as excited as we are! Big news this week with Instagram’s change to their terms of service and resultant uproar in the online sphere. Clearly, corporations need to be mindful of how protective people are of personal privacy as that continues to be an emotional trigger point for online users.

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Case Study: Kaixin 001
Dec. 18, 2012 By Angela Cheong

Three Email Marketing Metrics You Need To Measure

Last Wednesday was an exciting time for the world of email marketing - The Relevancy Group officially released results of a survey of more than 400 email marketing professionals on the effectiveness of email marketing solutions they deploy.

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Case Study: Tobi
Dec. 14, 2012 By Angela Cheong

Good Morning Email Deals

11 days to Christmas and plenty of news in the email world this week. First up… Good Morning Email Deals! What’s the first thing you do in the morning?

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Dec. 11, 2012 By Angela Cheong

The Silence of Opting Out

A number of marketers looking to provide more value to their customers through cross-channel communications have unexpectedly fallen onto the wrong side of the law. The punishment?

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Pinterest Case Study
Dec. 7, 2012 By Angela Cheong

6 Email Predictions For The New Year

End of the week and wasn’t it a long time coming? Time to kick back and wind down before the weekend. And we have the perfect way to do it with news to keep you entertained and in the know about what’s trending in the email world.

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Dec. 5, 2012 By John Pinson

The Internet’s Growing Mobile Faster Than You Thought

Mary Meeker of Kleiner Perkins unveiled her annual compendium of Internet trends and statistics last night, and it’s been getting a lot of attention – deservedly so – in the media and on Twitter throughout the past couple of days.

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Pinterest Case Study
Nov. 30, 2012 By Angela Cheong

Is Cyber Monday the worst day for a sale?

Is Cyber Monday the worst day for a sale? A pertinent question in the season for shopping. And the answer lies with the nature of your business.

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Nov. 19, 2012 By Angela Cheong

The Price of Permissions

Permission marketing? We’ve all heard of it. This is the story of what happens when businesses decide it’s okay to bend those rules. It’s also a warning that businesses are still liable for laws their third party vendor breaks. A national pizza chain is being sued for 250 million for sending out more than 500,000 text messages to customers who did not opt into the service.

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