Feb. 8, 2013 By Angela Cheong

DMARC Training Videos, Mobile Design for Newsletters & Email ROI

Being an early adopter of DMARC, we’ve always supported industry wide implementation of this standard. Since this week marks the first year anniversary of DMARC's inception, we've been increasing our coverage on the subject in the past month.

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Feb. 5, 2013 By John Pinson

Email News: Fresh Not Stale

We're kicking off a new feature on the blog: a "news of note" compendium of recent articles from around the Web on transactional messaging.

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Feb. 1, 2013 By Angela Cheong

Got DMARC? And what not to do in email optimization.

In social media world, G+ now has the second most number of active users (343 million) after Facebook (693 million) demonstrating the power of product integration in driving adoption.

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Jan. 29, 2013 By Angela Cheong

Four Reasons Why An Enterprise Email Solution Is Key To Successful Customer Conversion

Email guru David Daniel’s recently published white paper on the differing impact of marketing efforts based on email technology used is exciting to all marketers for a number of reasons. One of these reasons is that it provides a really in-depth look on the types of challenges marketers face.

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Jan. 25, 2013 By Angela Cheong

The Integration of Email, Social and Mobile. And let’s not forget about DMARC.

Biggest tech news this week has to be the phenomenal rise of Netflix’s stock price to more than 40% since Wednesday. Some have called it the triumphed of legacy media over new media.

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Case Study: American Airlines
Jan. 18, 2013 By Angela Cheong

Marketing Automation, SMBs, Smartphones and Deliverability

Last week’s biggest tech news was arguably from Facebook. Days before Tuesday’s announcement, the industry was buzzing with anticipation. Was Facebook going to launch a phone or a redesigned interface for mobile?

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Jan. 10, 2013 By Angela Cheong

Email Marketing Tactics, Deliverability, Spam and… Yahoo?

Great start to 2013… and the second post of the year for our email marketing news series! From tactics, predictions and new technological email features, there’s a little bit of something for all email marketers.

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Propelling Real-Time Commerce with Data-Driven Email
Jan. 4, 2013 By Angela Cheong

Do Email Benchmarks Vary By Region?

Happy New Year readers! And may 2013 be a year of great success and happiness for all! A brand new year calls for brand new predictions. And an article that is currently trending on LinkedIn is one that can’t be ignored.

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Dec. 31, 2012 By Angela Cheong

Three Reasons Why Email Marketers Turn To In-House Email Solutions

Email marketing is without doubt, one of the most important channels for lead nurturing as evinced by a number of studies and research reports in recent times. It has also been argued that it serves as an important channel for lead acquisition although the jury is still out on that point.

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