Adaptive Delivery® and ISP Relations

The goal of any email marketer is to get email delivered to inbox and not get blocked at the ISP gateway or diverted to the spam folder. What makes this so challenging is the very high volume of spam traffic ...

read more

The Dollars and Sense of Message Convergence

In the first whitepaper in the Message Convergence series, Preparing for Message Convergence, David Daniels and I put forth the rationale for Message Convergence. We spoke of the new communication norms ...

read more

Adventures at the Deliverability Summit – Part 3

We’re hoping to get some thoughts posted from all of our Deliverability Summit panel participants, and Dennis Dayman was nice enough to provide the following.

read more

Adventures at the Deliverability Summit – Part 1

Great session yesterday at the Deliverability Summit, with a bigger than expected turnout. Kudos to Barry Abel, Carrie Scott and Mike Hillyer for hosting and presenting, and to George Schlossnagle for ...

read more

At the Deliverability Summit…

We held our Deliverability Summit earlier today, and had a great turn out – probably around 45 or 50 clients, friends and industry colleagues on hand. We’ll have more about the event later, but I just ...

read more

Right and Wrong Lessons From Recent Data Breaches

My friend Ken Magill has been right to call out some of the over-the-top (arguably stupid) assertions made around the Epsilon breach. But there’s another category of statements that offend my sensibilities ...

read more

Breaches and Consequences: Thoughts On A Way Forward for the Email Community – Part 2

What I want to talk about here is how we move forward in addressing data security — more precisely, a framework for addressing the issue, not the particulars. First, I’m pleased to see various industry ...

read more

Breaches and Consequences: Thoughts On A Way Forward for the Email Community – Part 1

There’s been a lot of ink spilled recently regarding data breaches among the email service provider community. Some comments I’ve found to be well-reasoned and constructive while others to be alarmist ...

read more

Permissions and the Road to Improved Deliverability – Let’s Rethink This

I participated in a lively exchange online with some email industry colleagues recently around the topic of improving deliverability through permission-based lists versus data management techniques, such ...

read more