May. 16, 2013 By John Pinson

Solving The Email Problem

If you feel like the amount of email showing up in your inbox is growing all the time, you’re not alone.

Read more
May. 13, 2013 By John Pinson

The Latest Word on Push Notifications and Mobile App Messaging

My colleague Irina Doliov and I were fortunate to attend a seminar on push notifications earlier this month put on by Urban Airship, one of the leading providers of push notification / messaging services for mobile app developers.

Read more
May. 13, 2013 By Angela Cheong

Don’t Be Phish On The Menu

Increasingly sophisticated scams have found their way to our inboxes in recent months. With scammers upping the ante when it comes to cybercrime, it’s important to stay vigilante and implement the latest tactics in email security including DMARC, DKIM and SPF.

Read more
May. 2, 2013 By Angela Cheong

3 Steps to an Effective Multi-Channel Strategy

Aside from some good old-fashioned planning, it’s important to keep in mind the following when coming up with a multi-channel strategy that underscores customer support and engagement.

Read more
May. 2, 2013 By Angela Cheong

Hygiene Matters. Keep Your Email Lists Clean.

Take a leaf out of the book of healthy living and apply it to your email lists. Just like you need to detox your body every now and then, email lists need to be audited for quality control.

Read more
Simplifying Home Search
May. 1, 2013 By Angela Cheong

Message Systems and Return Path Declare War on Phishing in Financial Services

We’re incredibly excited to announce our partnership with Return Path in the fight against email phishing in the financial sector today.

Read more
Apr. 25, 2013 By Angela Cheong

Do you have multi-channel systems in place to support your cross-channel marketing?

It’s that time of the year again where NetFinance 2013 is upon us. As the world’s #1 multi-channel marketing conference for financial services, it’s pretty much the event to hear some of the foremost experts and industry leaders talk about the trends in multi-channel marketing.

Read more
Apr. 25, 2013 By Angela Cheong

Ways to Improve Your Email Newsletter For Customer Engagement

This week’s news digest has a focus on that magical customer engagement and marketing tool we all use – the email newsletter.

Read more
Apr. 19, 2013 By John Pinson

This Week – Boring, Stale and Mistaken

In this week’s transactional email news we’ve got a lot of helpful information on best practices, the pitfalls of using transactional email for promotional purposes, and some ideas on how to solve the problem of messages that show up in multiple places.

Read more