Jul. 10, 2013 By Barbara Burlington

The View From MozCon is Multi-Channel

This week I’ve been lucky enough to be attending MozCon, the advanced SEO and inbound marketing conference. While I expected to learn a lot about website optimization, I was struck by something else that I “knew”, but hadn’t really grasped the magnitude of: the whole world is suddenly multi-channel.

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Jul. 8, 2013 By Kim Matz

The Value of A Programmable Policy Engine: When Price ≠ Cost in Email Solutions

Without the programmable policy engine included in the Momentum platform, everything required development, which meant diverting precious resources away from the core competency of ESPs.

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Jul. 5, 2013 By Angela Cheong

Weekly Email Marketing News Digest: Email Best Practices

Whether it's dealing with email frequency, apology emails or a new measure of engagement, experts share their tips and insights on some of email best practices.

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Jul. 1, 2013 By Michael Semer

Mary Meeker Internet Trends: It’s Not How Many, It’s How Many Matter

When Kleiner Perkins’ Mary Meeker reportedly took stage at the All Things Digital D11 conference and said a typical smartphone user looks at his/her device 150 times a day, it blew up into a media-driven meme – and the blowback was immediate.

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Jun. 28, 2013 By Angela Cheong

Weekly Email Marketing News Digest: Email’s Image Issues

How many of you eagerly check your email every 5 minutes waiting for the promotional emails of brands to reach your inbox. Show of hands. Anyone? How often do you say, "WOW, fantastic email generic brand ABC! I can't wait to see more from you!"

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Jun. 21, 2013 By Angela Cheong

Weekly Email Marketing News Digest: Challenges In Cross-Channel Marketing

What is multi-channel? How about cross-channel? Marketers themselves seem confused.

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Jun. 19, 2013 By Karan Singh

Tech Tips: How do I Backup and Restore the Postgres Database?

This is a 'how to' doc which only gives example commands, how it is done actually is solely dependent on the person doing it and specific use cases.

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Jun. 18, 2013 By Michael Semer

Phishing for seniors? For shame.

The Social Security Administration has implemented online access to accounts via their mySocialSecurity portal.

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Jun. 13, 2013 By Angela Cheong

Are consumers now numb to email personalization?

Does the future still lie in behaviour-triggered automated emails then? We've curated posts on both sides of the debate in this week's issue of the email marketing digest for your consideration.

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