The Debate on Confirmation Opt-Ins - Are they always necessary?

We hone in on the debate surrounding confirmation opt-ins this week: When are they necessary and what percentage of marketers are deploying it in practice?

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Appeasing ISPs: When Speedy Email Delivery Is A Problem

We all know that Momentum can deliver email FAST! But, it turns out that Momentum CAN actually deliver too fast and make big ISPs like Gmail, Hotmail, and Yahoo! sort of cranky. So, another great feature ...

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Video Email Marketing, Text Spam, Email Stats & ROI

Facebook is the conversation centerpiece this week as the social networking platform debuts a new experience on Android - Facebook Home.

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The Importance of Rotating Your DKIM Keys

You wouldn't hand over your house keys to a perfect stranger. Why not ensure the same level of scrutiny and security for your email systems? We’ve covered a lot of topics on email authentication standards ...

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The Biggest DDoS Attack Ever, Subject Lines, Autoresponders, SEO & Social Sharing

DDoS attacks continue to be the center of media spotlight. We’re showcasing more of the controversy around Spamhaus in this week’s edition, together with a mish-mash of actionable email marketing best ...

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On-Premise or Outsource: What's Best For Your Business?

Whether or not a business decides to go with on-premise infrastructure or use an ESP or SaaS application for managing email streams really depends on the size of the business, the volume and frequency ...

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Building Email Lists, Event Emails and Design Optimization

DDoS (denial-of-service) attacks were making headlines in the past few weeks. A number of high profile brands were hit including Spamhaus, CBL, GitHub and Raspberry Pi among others.

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Spamhaus Under Attack, POS Pitfalls, 5 Rules & Webinars

The lead article in this week’s Transactional Email News was supposed to reference a recent article on the Spamhaus blog about the organization’s recently announced spam traps program and issues with ...

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The IT Marketing Crash Course: How To Get Clients For Your Technology Business

The IT Marketing Crash Course: How To Get Clients For Your Technology Business, is a must-have guide for all fledgling tech companies that are struggling to make their mark in this highly competitive and ...

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