Are consumers now numb to email personalization?

Does the future still lie in behaviour-triggered automated emails then? We've curated posts on both sides of the debate in this week's issue of the email marketing digest for your consideration.

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A Day In The Life Of An Email Postmaster

Today we’re looking at the daily life of a postmaster. No, not the ones in post offices (snail mail anyone?), but an email postmaster for major brands like Macy’s and the American Cancer Society. What ...

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Infographic: How To Explain DKIM To Your Grandmother

So you're at dinner with Grandma enjoying some homemade apple pie when she pops the question. No, not when are you getting married, or when you are having kids, or when you are having grandkids, but what ...

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Email News Digest: Checklist for Successful Email

Transactional emails simply get opened more than other types of email. Makes sense, of course. But how much more often than other items in the inbox?

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Weekly Email Marketing News Digest: Avoiding the Spam Button

This week's issue is all about the one thing that hits our mailboxes every day - spam. Many people can concur with the Word to the Wise's blog post on the enormous problem spam poses that was aptly titled ...

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MessageSystems.com makes OTA's 2013 Online Trust Honor Roll

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Email Wins Hands Down

Numerous studies have cited the important role email plays in driving conversions, and Monetate’s Ecommerce report is the latest piece in the trail of evidence.

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Message Systems First Ever Hackathon... Bazinga!

April was a great month for Message Systems as the company launched its first ever Message Systems Hackathon!

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Tips on Optimizing for Mobile - Responsive Design & Subject Lines

We are taking a look at the relationship between mobile optimization and responsive design this week with the key challenge being the smaller screen size.

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