Message Systems and Return Path Declare War on Phishing in Financial Services

We’re incredibly excited to announce our partnership with Return Path in the fight against email phishing in the financial sector today.

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Do you have multi-channel systems in place to support your cross-channel marketing?

It’s that time of the year again where NetFinance 2013 is upon us. As the world’s #1 multi-channel marketing conference for financial services, it’s pretty much the event to hear some of the foremost ...

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Ways to Improve Your Email Newsletter For Customer Engagement

This week’s news digest has a focus on that magical customer engagement and marketing tool we all use – the email newsletter.

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This Week - Boring, Stale and Mistaken

In this week’s transactional email news we’ve got a lot of helpful information on best practices, the pitfalls of using transactional email for promotional purposes, and some ideas on how to solve ...

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The Do's & Don'ts of Email Segmentation - Making Email Lists Work For You

On this week’s edition of the email marketing news digest we’re looking at what the experts have to say on the do’s and don’t of email segmentation.

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The Debate on Confirmation Opt-Ins - Are they always necessary?

We hone in on the debate surrounding confirmation opt-ins this week: When are they necessary and what percentage of marketers are deploying it in practice?

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Appeasing ISPs: When Speedy Email Delivery Is A Problem

We all know that Momentum can deliver email FAST! But, it turns out that Momentum CAN actually deliver too fast and make big ISPs like Gmail, Hotmail, and Yahoo! sort of cranky. So, another great feature ...

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Video Email Marketing, Text Spam, Email Stats & ROI

Facebook is the conversation centerpiece this week as the social networking platform debuts a new experience on Android - Facebook Home.

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The Importance of Rotating Your DKIM Keys

You wouldn't hand over your house keys to a perfect stranger. Why not ensure the same level of scrutiny and security for your email systems? We’ve covered a lot of topics on email authentication standards ...

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