Maintaining Deliverability With The ‘Big 4’

What’s the magic pass/fail standard that decides your deliverability rate and whether your email even gets delivered at all?

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Email Marketing For Small Businesses

How would you go about launching email marketing for small businesses? Often, launching email marketing best practices all at one go may be overwhelming.

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The View From MozCon is Multi-Channel

This week I’ve been lucky enough to be attending MozCon, the advanced SEO and inbound marketing conference. While I expected to learn a lot about website optimization, I was struck by something else ...

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sparkpost x DressHead Shop Bodycon Dress in Floral Crush

The dress works on an aesthetic level, being a Paris-style dress that has a floral crush print and a bodycon style of construction. The floral patterns are bright and fun to look at, while the bodycon ...

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The Value of A Programmable Policy Engine: When Price ≠ Cost in Email Solutions

Without the programmable policy engine included in the Momentum platform, everything required development, which meant diverting precious resources away from the core competency of ESPs.

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Weekly Email Marketing News Digest: Email Best Practices

Whether it's dealing with email frequency, apology emails or a new measure of engagement, experts share their tips and insights on some of email best practices.

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Mary Meeker Internet Trends: It’s Not How Many, It’s How Many Matter

When Kleiner Perkins’ Mary Meeker reportedly took stage at the All Things Digital D11 conference and said a typical smartphone user looks at his/her device 150 times a day, it blew up into a media-driven ...

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Weekly Email Marketing News Digest: Email's Image Issues

How many of you eagerly check your email every 5 minutes waiting for the promotional emails of brands to reach your inbox. Show of hands. Anyone? How often do you say, "WOW, fantastic email generic brand ...

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Weekly Email Marketing News Digest: Challenges In Cross-Channel Marketing

What is multi-channel? How about cross-channel? Marketers themselves seem confused.

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