This Week - Boring, Stale and Mistaken

In this week’s transactional email news we’ve got a lot of helpful information on best practices, the pitfalls of using transactional email for promotional purposes, and some ideas on how to solve ...

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The Do's & Don'ts of Email Segmentation - Making Email Lists Work For You

On this week’s edition of the email marketing news digest we’re looking at what the experts have to say on the do’s and don’t of email segmentation.

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The Debate on Confirmation Opt-Ins - Are they always necessary?

We hone in on the debate surrounding confirmation opt-ins this week: When are they necessary and what percentage of marketers are deploying it in practice?

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Appeasing ISPs: When Speedy Email Delivery Is A Problem

We all know that Momentum can deliver email FAST! But, it turns out that Momentum CAN actually deliver too fast and make big ISPs like Gmail, Hotmail, and Yahoo! sort of cranky. So, another great feature ...

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Video Email Marketing, Text Spam, Email Stats & ROI

Facebook is the conversation centerpiece this week as the social networking platform debuts a new experience on Android - Facebook Home.

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The Importance of Rotating Your DKIM Keys

You wouldn't hand over your house keys to a perfect stranger. Why not ensure the same level of scrutiny and security for your email systems? We’ve covered a lot of topics on email authentication standards ...

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The Biggest DDoS Attack Ever, Subject Lines, Autoresponders, SEO & Social Sharing

DDoS attacks continue to be the center of media spotlight. We’re showcasing more of the controversy around Spamhaus in this week’s edition, together with a mish-mash of actionable email marketing best ...

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On-Premise or Outsource: What's Best For Your Business?

Whether or not a business decides to go with on-premise infrastructure or use an ESP or SaaS application for managing email streams really depends on the size of the business, the volume and frequency ...

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Building Email Lists, Event Emails and Design Optimization

DDoS (denial-of-service) attacks were making headlines in the past few weeks. A number of high profile brands were hit including Spamhaus, CBL, GitHub and Raspberry Pi among others.

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