1 out of 4 Commercial Emails Just Not Getting Through

Think email deliverability is an obscure concern? Think again: Globally, email deliverability rates, the rate at which emails actually arrive at their intended inboxes, is woefully low.

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Case Study: Infusionsoft

It used to be that marketing automation and customer relationship management (CRM) solutions were available only to big companies with seven-figure IT budgets, but Infusionsoft is changing that.

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Email Security Tips for Dangerous Times

Over the last five years, U.S. banks and corporations lost about $15 billion to cybercrime. BtoB magazine offers tips on safe and secure messaging, your first and best defense against today's cyberattacks. ...

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Toward More Secure Messaging: 8 Points for CMOs

These are the things that worry me if the breaches continue. They jeopardize our ability to generate revenue and build customer relationships as CMOs, putting our individual and collective success at ...

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Notes from OMS - Named Account Marketing

I’m in San Diego this week with Barbara Burlington, our Director of Marketing Communications, for the Online Marketing Summit. Yesterday was the first full day of the conference, and I was impressed ...

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Preference Management in the Smartphone Age

These issues of preference management have morphed and expanded over time as social media, smartphones and proliferating message channel choices have created so many more opportunities for businesses to ...

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Email Marketing Best Practices: Making Ecelerity / Momentum Work For You

We're pleased to present Oleksiy Kovyrin as our first guest columnist for Tech Tips. This article originally appeared in Oleksiy's blog and he shared it in the Message Systems LinkedIn group, which is ...

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Executive Update: Helping Customers Thrive in 2012

I wanted to get a note into our first newsletter of 2012 because in so many ways, 2011 was a watershed year for Message Systems.

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Product Spotlight: Momentum 3.4.0 Release includes Beta IM Support and More

On February 6th, we announced an upgrade to Momentum. This latest version, Momentum 3.4.0, offers beta support for Extensible Messaging and Presence Protocol (XMPP), enhanced support for IPv6, better performance ...

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