Understanding DMARC

DMARC stands for Domain-based Message Authentication, Reporting and Conformance. The DMARC specification allows senders and recipients to exchange email authentication to guard against online phishing ...

read more

The Anatomy of DMARC: DKIM & SPF – An Email Authentication Guide

Just over a year ago a group of the Internet’s biggest companies announced the Domain-based Message Authentication, Reporting and Conformance (DMARC) working group, an industry-based approach to combatting ...

read more

On Email Personalization, Design Optimization and Customer Engagement

This week’s email marketing series has a Valentine’s Day slant as marketers sift through emails to find out what’s trending in the season where love is in the air. They tell you what they’re in ...

read more

DMARC Training Videos, Mobile Design for Newsletters & Email ROI

Being an early adopter of DMARC, we’ve always supported industry wide implementation of this standard. Since this week marks the first year anniversary of DMARC's inception, we've been increasing our ...

read more

Email News: Fresh Not Stale

We're kicking off a new feature on the blog: a "news of note" compendium of recent articles from around the Web on transactional messaging.

read more

Got DMARC? And what not to do in email optimization.

In social media world, G+ now has the second most number of active users (343 million) after Facebook (693 million) demonstrating the power of product integration in driving adoption.

read more

Four Reasons Why An Enterprise Email Solution Is Key To Successful Customer Conversion

Email guru David Daniel’s recently published white paper on the differing impact of marketing efforts based on email technology used is exciting to all marketers for a number of reasons. One of these ...

read more

The Integration of Email, Social and Mobile. And let’s not forget about DMARC.

Biggest tech news this week has to be the phenomenal rise of Netflix’s stock price to more than 40% since Wednesday. Some have called it the triumphed of legacy media over new media.

read more

Marketing Automation, SMBs, Smartphones and Deliverability

Last week’s biggest tech news was arguably from Facebook. Days before Tuesday’s announcement, the industry was buzzing with anticipation. Was Facebook going to launch a phone or a redesigned interface ...

read more