Email News Digest: Checklist for Successful Email

Transactional emails simply get opened more than other types of email. Makes sense, of course. But how much more often than other items in the inbox?

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Weekly Email Marketing News Digest: Avoiding the Spam Button

This week's issue is all about the one thing that hits our mailboxes every day - spam. Many people can concur with the Word to the Wise's blog post on the enormous problem spam poses that was aptly titled ...

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MessageSystems.com makes OTA's 2013 Online Trust Honor Roll

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Email Wins Hands Down

Numerous studies have cited the important role email plays in driving conversions, and Monetate’s Ecommerce report is the latest piece in the trail of evidence.

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Message Systems First Ever Hackathon... Bazinga!

April was a great month for Message Systems as the company launched its first ever Message Systems Hackathon!

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Tips on Optimizing for Mobile - Responsive Design & Subject Lines

We are taking a look at the relationship between mobile optimization and responsive design this week with the key challenge being the smaller screen size.

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10 Killer Tips for an Effective Email Marketing Campaign

Every now and then, we find ourselves confronted by genius in the form of exceptional and effective email marketing. Among the masses of promotional email that throng my mail box, Kobo’s email campaigns ...

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Email Frequency - When Is More Better Than Less?

A recent eConsultancy email marketing census showed that 55% of respondents attributed more than 10% of their total sales to the email marketing channel. Given the importance of email in procuring revenue, ...

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Solving The Email Problem

If you feel like the amount of email showing up in your inbox is growing all the time, you’re not alone.

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