Email Comes Up Tops On Mobile

Mobile has been in the news a lot recently, and no wonder. Studies are repeatedly serving up evidence that mobile is changing the way we consume information - right from the moment we wake up.

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Momentum Message Headers Guide

Having trouble deciphering headers? Laura Rose from Message Systems Customer Success Team provides a quick guide to message headers that originate from Momentum.

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Email Is Rocking On Mobile, DMARC as the Industry Standard and Big Data Strategy

In this week's news, consumer dependence on email is seen through mobile behavior as determined by two separate studies. We also take a look at the missing link in big data strategy and email marketing ...

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Explaining What Is DKIM to Your Grandmother

Email systems have grown increasingly complex since they first appeared in the early 1970s. The growth of the Internet (as measured by users of internet-enabled services) is largely responsible.

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Creative Strategies for Customer Service and E-Commerce & Video Fun from The Most Reputable Sender in the World

Leading things off this week, here’s a thoughtful piece from Debra Ellis in Target Marketing on the blurring lines between marketing and customer service.

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Twitter jumps on DMARC bandwagon, social media stems malware infection and effective email marketing

Who made the headlines this week? Burger King, that’s who. A hacking attack left the fastfood giant promoting McDonald’s instead of the Whopper.

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Understanding DMARC

DMARC stands for Domain-based Message Authentication, Reporting and Conformance. The DMARC specification allows senders and recipients to exchange email authentication to guard against online phishing ...

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The Anatomy of DMARC: DKIM & SPF – An Email Authentication Guide

Just over a year ago a group of the Internet’s biggest companies announced the Domain-based Message Authentication, Reporting and Conformance (DMARC) working group, an industry-based approach to combatting ...

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On Email Personalization, Design Optimization and Customer Engagement

This week’s email marketing series has a Valentine’s Day slant as marketers sift through emails to find out what’s trending in the season where love is in the air. They tell you what they’re in ...

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