Thoughts and impressions from the OMMA Global Show

Some quick thoughts and impressions from the OMMA Global Show from last week in San Francisco….

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Message Convergence Nomenclature

In the course of developing their recent white paper, "Preparing for Message Convergence," Dave Lewis and David Daniels adopted several terms to identify or describe certain new communications trends or ...

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How To Send One Billion Email Marketing Messages Per Month

Spam. That’s the first thing most people think of when they hear "one billion marketing emails per month." Yet contrary to conventional wisdom, there's nothing inherently evil about sending a billion ...

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