Don't Be Phish On The Menu

Increasingly sophisticated scams have found their way to our inboxes in recent months. With scammers upping the ante when it comes to cybercrime, it’s important to stay vigilante and implement the latest ...

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3 Steps to an Effective Multi-Channel Strategy

Aside from some good old-fashioned planning, it’s important to keep in mind the following when coming up with a multi-channel strategy that underscores customer support and engagement.

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Hygiene Matters. Keep Your Email Lists Clean.

Take a leaf out of the book of healthy living and apply it to your email lists. Just like you need to detox your body every now and then, email lists need to be audited for quality control.

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Message Systems and Return Path Declare War on Phishing in Financial Services

We’re incredibly excited to announce our partnership with Return Path in the fight against email phishing in the financial sector today.

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Do you have multi-channel systems in place to support your cross-channel marketing?

It’s that time of the year again where NetFinance 2013 is upon us. As the world’s #1 multi-channel marketing conference for financial services, it’s pretty much the event to hear some of the foremost ...

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Ways to Improve Your Email Newsletter For Customer Engagement

This week’s news digest has a focus on that magical customer engagement and marketing tool we all use – the email newsletter.

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This Week - Boring, Stale and Mistaken

In this week’s transactional email news we’ve got a lot of helpful information on best practices, the pitfalls of using transactional email for promotional purposes, and some ideas on how to solve ...

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The Do's & Don'ts of Email Segmentation - Making Email Lists Work For You

On this week’s edition of the email marketing news digest we’re looking at what the experts have to say on the do’s and don’t of email segmentation.

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The Debate on Confirmation Opt-Ins - Are they always necessary?

We hone in on the debate surrounding confirmation opt-ins this week: When are they necessary and what percentage of marketers are deploying it in practice?

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