Driving Customer Engagement & Action Through Relevant Emails

Email is not just a tactic. It’s a strategic communication channel, one that’s capable of generating an immediate response.

read more

Big Data Is All About Manageability

Dan Bolland from Barclays advocates for a step-by-step approach to how a company might do big data.

read more

Announcing Winners Of The First Customer Excellence Awards 2013!

On the 10 of October, there was a special buzz in the air even as Interact 2013 - The Digital Messaging Industry Conference, was coming to a close.

read more

Interact 2013 – The Digital Messaging Industry Conference Is Here!

The long awaited date has finally arrived. It’s the first week of October and we’re at Interact 2013 – The Digital Messaging Industry Conference in San Diego at the Paradise Point Resort & Spa!

read more

The Professional Services Team At Your Service

My name is Tom Mairs and I direct the activities of the Global Professional Services team at Message Systems.

read more

80% of Emails Reaching The Inbox Are Irrelevant

In this week's issue, we look at a preview statistic from the 2013 DMA Tracking Study, the average company response time to complaint emails, reasons why consumers mark email as spam and ways to work that ...

read more

Hey, Brands, Are You Ready For The 2013 Holiday Shopping Season?

Autumn's issue of the transactional news digest features tips on emails during the 2013 holiday shopping season, unique challenges faced by start-ups when it comes to transactional email and dealing with ...

read more

When Goodbye Isn't Forever... Keeping Subscribers With Email Engagement Tactics

Aside from optimizing the unsubscribe process, we have a great line-up of articles this week including a new survey that reveals customer preferences for marketing channels, and best practice tips for ...

read more

Introducing A Free Email Testing Tool For DMARC, DKIM & SPF

Our email testing tools check your email to ensure that it passes the DMARC, DKIM or SPF tests that an internet service provider puts it through.

read more