Weekly Email Marketing News Digest: Email's Image Issues

How many of you eagerly check your email every 5 minutes waiting for the promotional emails of brands to reach your inbox. Show of hands. Anyone? How often do you say, "WOW, fantastic email generic brand ...

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Weekly Email Marketing News Digest: Challenges In Cross-Channel Marketing

What is multi-channel? How about cross-channel? Marketers themselves seem confused.

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Tech Tips: How do I Backup and Restore the Postgres Database?

This is a 'how to' doc which only gives example commands, how it is done actually is solely dependent on the person doing it and specific use cases.

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Phishing for seniors? For shame.

The Social Security Administration has implemented online access to accounts via their mySocialSecurity portal.

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Are consumers now numb to email personalization?

Does the future still lie in behaviour-triggered automated emails then? We've curated posts on both sides of the debate in this week's issue of the email marketing digest for your consideration.

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A Day In The Life Of An Email Postmaster

Today we’re looking at the daily life of a postmaster. No, not the ones in post offices (snail mail anyone?), but an email postmaster for major brands like Macy’s and the American Cancer Society. What ...

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Infographic: How To Explain DKIM To Your Grandmother

So you're at dinner with Grandma enjoying some homemade apple pie when she pops the question. No, not when are you getting married, or when you are having kids, or when you are having grandkids, but what ...

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Email News Digest: Checklist for Successful Email

Transactional emails simply get opened more than other types of email. Makes sense, of course. But how much more often than other items in the inbox?

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Weekly Email Marketing News Digest: Avoiding the Spam Button

This week's issue is all about the one thing that hits our mailboxes every day - spam. Many people can concur with the Word to the Wise's blog post on the enormous problem spam poses that was aptly titled ...

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