Breaches and Consequences: Thoughts On A Way Forward for the Email Community – Part 2

What I want to talk about here is how we move forward in addressing data security — more precisely, a framework for addressing the issue, not the particulars. First, I’m pleased to see various industry ...

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Breaches and Consequences: Thoughts On A Way Forward for the Email Community – Part 1

There’s been a lot of ink spilled recently regarding data breaches among the email service provider community. Some comments I’ve found to be well-reasoned and constructive while others to be alarmist ...

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Permissions and the Road to Improved Deliverability – Let’s Rethink This

I participated in a lively exchange online with some email industry colleagues recently around the topic of improving deliverability through permission-based lists versus data management techniques, such ...

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Message Queuing & Segregation: Lessons from the Airline Industry

Many email marketers are unaware of the importance of message queuing to the successful delivery of their email. As a component of their messaging infrastructure, queuing is something that marketers typically ...

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Let’s Not Panic About The Transition To IPv6

A handful of articles in the British tech press earlier this week attracted a lot of attention in the email anti-abuse community because of issues raised about IPv6 potentially obsoleting certain spam-blocking ...

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Thoughts and impressions from the OMMA Global Show

Some quick thoughts and impressions from the OMMA Global Show from last week in San Francisco….

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Message Convergence Nomenclature

In the course of developing their recent white paper, "Preparing for Message Convergence," Dave Lewis and David Daniels adopted several terms to identify or describe certain new communications trends or ...

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How To Send One Billion Email Marketing Messages Per Month

Spam. That’s the first thing most people think of when they hear "one billion marketing emails per month." Yet contrary to conventional wisdom, there's nothing inherently evil about sending a billion ...

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