Executive Update: Measuring Levels of Engagement

Spend any amount of time with direct marketers and you're likely to hear talk of list size. Most marketers will agree that engaged list size is a far more relevant measure than total list size.

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Company News: Excellence in Security by Design

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Recommended Reading: News On Smartphone Adoption from the Pew Internet & American Life Project

We’ll be publishing a report in the next week or so based on original research we conducted along with our public relations firm, Atomic PR.

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Product Spotlight: Message Scope

Our unique new introspection tool Message Scope launched in April. Designed for both telecom carriers and enterprises, ...

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Tech Tips: Hourly Log Rotation: You Can Make It So

One of the common questions I am asked is whether Momentum can be configured to rotate logs on an hourly basis instead of on a daily basis. The answer is yes. Here's how!

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New Case Study — ContactLab Goes Multi-Channel on a Single Platform with Mobile Momentum

We just posted our new customer case study featuring ContactLab, a leading digital marketing services provider based in Rome. It’s an interesting read because ContactLab isn’t just an early adopter ...

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Adaptive Delivery® and ISP Relations

The goal of any email marketer is to get email delivered to inbox and not get blocked at the ISP gateway or diverted to the spam folder. What makes this so challenging is the very high volume of spam traffic ...

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The Dollars and Sense of Message Convergence

In the first whitepaper in the Message Convergence series, Preparing for Message Convergence, David Daniels and I put forth the rationale for Message Convergence. We spoke of the new communication norms ...

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Adventures at the Deliverability Summit – Part 3

We’re hoping to get some thoughts posted from all of our Deliverability Summit panel participants, and Dennis Dayman was nice enough to provide the following.

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