Email best practices, advice, tools, and industry trends for practical use.
Spend any amount of time with direct marketers and you're likely to hear talk of list size. Most marketers will agree that engaged list size is a far more relevant measure than total list size.
Read more We’ll be publishing a report in the next week or so based on original research we conducted along with our public relations firm, Atomic PR.
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One of the common questions I am asked is whether Momentum can be configured to rotate logs on an hourly basis instead of on a daily basis. The answer is yes. Here's how!
Read more The goal of any email marketer is to get email delivered to inbox and not get blocked at the ISP gateway or diverted to the spam folder. What makes this so challenging is the very high volume of spam traffic on the Internet, and the spam filters put in place by ISPs. But while priority #1 for email marketers is getting messages to the inbox, ISPs have far different priorities.
Read more The Dollars and Sense of Message Convergence provides the business case arguments you’ll need to make sound messaging technology investments.
Read more We’re hoping to get some thoughts posted from all of our Deliverability Summit panel participants, and Dennis Dayman was nice enough to provide the following.
Read more Great session yesterday at the Deliverability Summit, with a bigger than expected turnout. Kudos to Barry Abel, Carrie Scott and Mike Hillyer for hosting and presenting, and to George Schlossnagle for leading the expert panel.
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SparkPost's Founder and CTO, George Schlossnagle, shares a short post based on his remarks at the beginning of the 2011 Deliverability Summit.
Read more My friend Ken Magill has been right to call out some of the over-the-top (arguably stupid) assertions made around the Epsilon breach. But there’s another category of statements that offend my sensibilities – those that take this unfortunate incident and an issue core to the well-being of our industry — customer trust — and twist them to their competitive advantage. Or try to, anyway.
Read more What I want to talk about here is how we move forward in addressing data security — more precisely, a framework for addressing the issue, not the particulars. First, I’m pleased to see various industry organizations mobilizing to form task forces, etc. to address this challenge — DMA, ESPC, MAAWG, OTA, etc.
Read more There’s been a lot of ink spilled recently regarding data breaches among the email service provider community. Some comments I’ve found to be well-reasoned and constructive while others to be alarmist (even borderline irresponsible) or drilldowns on side issues that don’t really matter much at this point. But what concerns me most are the voices that minimize what’s happening.
Read more I participated in a lively exchange online with some email industry colleagues recently around the topic of improving deliverability through permission-based lists versus data management techniques, such as list hygiene. My contention was that for years the industry has been hung-up on the term ‘permission’ – single opt-in, confirmed opt-in, double opt-in, etc. But at the end of the day, does permission really matter?
Read more Many email marketers are unaware of the importance of message queuing to the successful delivery of their email. As a component of their messaging infrastructure, queuing is something that marketers typically defer to their IT department to manage. Yet, the reality is that queuing and the segregation of message streams can make the critical difference between the success and failure of a company’s messaging programs, and therefore, should be of concern to both the IT and marketing departments.
Read more A handful of articles in the British tech press earlier this week attracted a lot of attention in the email anti-abuse community because of issues raised about IPv6 potentially obsoleting certain spam-blocking techniques (see: http://www.theregister.co.uk/2011/03/08/ipv6_spam_filtering_headache/). While caution is warranted in the transition to IPv6, there’s no reason to panic.
Read more Some quick thoughts and impressions from the OMMA Global Show from last week in San Francisco….
Read more In the course of developing their recent white paper, "Preparing for Message Convergence," Dave Lewis and David Daniels adopted several terms to identify or describe certain new communications trends or concepts, including message convergence, device convergence and inbox convergence.
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